Style combination · Pairs well

Googie × Neo-Andean Architecture

Both turn commercial buildings into giant futurist signs; borrow Googie's upswept angles and neon to push a cholet front toward the Space Age.

From the research on Neo-Andean Architecture (Cholets)

Mix them and make something Googie Neo-Andean Architecture

A sample layout drawn from the recipe: shapes from Googie, their arrangement from Neo-Andean Architecture, the finish from Neo-Andean Architecture. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Googie & Atomic Age Neo-Andean Architecture (Cholets)

Type from Googie: Script
Hand-lettering
Colour from Neo-Andean Architecture: Full polychrome
Fluorescent & neon
Form from Googie: Angular & zigzag
Cosmic & celestial
Composition from Neo-Andean Architecture: Central symmetry
Repetition & rhythm

Googie avoids central symmetry: this is where the two pull against each other.
Surface from Neo-Andean Architecture: Gloss & highlights
Flat

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Googie

Signal

Yellowtail, standing in for Brush Script (Robert E. Smith, 1942)

Text · Neo-Andean Architecture

The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class. A tall block stacks shops, a salón de eventos, rental flats and the owner's rooftop chalet behind one symmetrical front of Andean crosses, diagonal planes, circles and sweeping curves drawn from Tiwanaku carving, in fluorescent colours taken from awayo cloth and set with reflective tinted glass. Ballrooms add colour gradients, LED lines, chandeliers and stained glass; recent cholets add giant pop-culture figures.

Jost; Neo-Andean Architecture used No lettering tradition of its own is documented; for graphics, draw angular, stepped display capitals from the facade's chakana and diagonal-plane geometry and Heavy geometric sans capitals cut from flat panels, like the facade's own planes, for a salón's name in Aymara or Spanish

The colours

The ground and leading colours come from Neo-Andean Architecture, with a counter-accent from Googie. The ink reads on the ground at 4.5:1 or more.

Googie & Atomic Age Neo-Andean Architecture (Cholets)

#ffd800 ground · 36%
#2f4f4a ink · 14%
#ff8c00 accent · 18%
#f2673a accent · 14%
#e6007e accent · 10%
#40b5ad accent · 8%

As CSS

:root {
  --ground: #ffd800;
  --ink: #2f4f4a;
  --accent-1: #ff8c00;
  --accent-2: #f2673a;
  --accent-3: #e6007e;
  --accent-4: #40b5ad;
  --font-display: "Yellowtail", cursive;
  --font-text: "Jost", sans-serif;
}

Use it with care

Neo-Andean Architecture (Cholets): Neo-Andean architecture is the living work of named Aymara builders, makers and their clients in El Alto, and its chakana, Tiwanaku, Pachamama and awayo motifs carry Aymara identity and ritual meaning. Credit Freddy Mamani and the other makers by name, among them facade sculptors such as Ramiro Sirpa. Do not pass the motifs off as generic 'Inca' decoration, and do not use the look as a joke about kitsch or new money: its owners built it after decades of contempt for Indigenous migrants. 'Cholet' joins chalet with cholo, a word long used as a slur against people of Indigenous origin (though some in Bolivia now reclaim it), and Mamani does not much like the label, so call the style Neo-Andean or new Andean architecture.