Style combination · Contrasts

Global Village Coffeehouse × Hipster Artisanal Revival

Both sell handmade warmth on textured paper; hipster-artisanal draws on Victorian trade badges and kraft-paper heritage, GVC on globalist suns, spirals and world imagery, so compare the two to place a café between 'world' warmth and local heritage.

From the research on Global Village Coffeehouse

Mix them and make something Global Village Coffeehouse Hipster Artisanal Revival

A sample layout drawn from the recipe: shapes from Global Village Coffeehouse, their arrangement from Hipster Artisanal Revival, the finish from Global Village Coffeehouse. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Global Village Coffeehouse Hipster Artisanal Revival

Type from Hipster Artisanal Revival: All caps
Wide letterspacing
Colour from Global Village Coffeehouse: Earth & mineral
Analogous harmony
Form from Global Village Coffeehouse: Stylised figuration
Cosmic & celestial
Composition from Hipster Artisanal Revival: Central symmetry
Radial & concentric
Surface from Global Village Coffeehouse: Carved line
Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hipster Artisanal Revival

Home

Jost, standing in for Futura (Paul Renner, Bauer, 1927), as on the Field Notes cover

Text · Hipster Artisanal Revival

The trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms. A centred one-ink badge holds a line-drawn icon, crossed arrows or an X with words in its quadrants, a triangle and an 'Est.' date for a firm a year old, in tracked sans capitals and a flowing script on kraft, cream or chalkboard. Stock 'Hipster Badges' made it a template; by 2012–13 trend reports and parodies called it overdone, and by 2018 it had matured into colourless, detailed monoline badges that left the arrows and scripts behind.

Jost; Hipster Artisanal Revival used Wisdom Script (James T. Edmondson, Lost Type, 2011), originally drawn for the 'Woods of Wisdom' poster series and Brothers (John Downer, Emigre, 1999), after a turn-of-the-century chromolithographed Cole Brothers circus letterhead

The colours

The ground and leading colours come from Global Village Coffeehouse, with a counter-accent from Hipster Artisanal Revival. The ink reads on the ground at 4.5:1 or more.

Global Village Coffeehouse Hipster Artisanal Revival

#efe2c6 ground · 36%
#3b2a20 ink · 14%
#d19a35 accent · 18%
#8e2f25 accent · 14%
#b4532a accent · 10%
#c4a27a accent · 8%

As CSS

:root {
  --ground: #efe2c6;
  --ink: #3b2a20;
  --accent-1: #d19a35;
  --accent-2: #8e2f25;
  --accent-3: #b4532a;
  --accent-4: #c4a27a;
  --font-display: "Jost", sans-serif;
  --font-text: "Jost", sans-serif;
}

Use it with care

Global Village Coffeehouse: The style borrowed ancient and Indigenous imagery as generic primitivism: Collins records kokopelli figures and 'tribal' and hieroglyph-like icons, at times showing 'tribal' figures carrying executives or serving coffee, and Dwell notes vaguely African masks on café walls; kokopelli is a fertility deity of the Hopi, Zuni and other Southwestern peoples. Draw suns, spirals, cups, plants and invented figures instead, leave out kokopelli, masks and other specific peoples' sacred figures, and never show non-Western people as servants or as an exotic backdrop for a product.

Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.