Stylogeny combining Finnish Bold Print × Serizawa Katazome and Mingei Stencil-Dye Graphics

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Style combination · Pairs well

Finnish Bold Print × Serizawa Katazome and Mingei Stencil-Dye Graphics

Both make everyday design from hand-cut shapes in few flat colours; Marimekko's large abstract repeats can carry Serizawa's small figurative panels and stencil letters.

From the research on Serizawa Katazome and Mingei Stencil-Dye Graphics

Mix them and make something Finnish Bold Print Serizawa Katazome and Mingei Stencil-Dye Graphics

HelloFinnish Bold Print × Serizawa Katazome
A sample layout drawn from the recipe: shapes from Finnish Bold Print, their arrangement from Finnish Bold Print, the finish from Finnish Bold Print. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Finnish Bold Print (Marimekko Modernism) Serizawa Katazome and Mingei Stencil-Dye Graphics

Type from Serizawa Katazome and Mingei Stencil-Dye Graphics
Colour from Serizawa Katazome and Mingei Stencil-Dye Graphics
Form from Finnish Bold Print
Composition from Finnish Bold Print
Surface from Finnish Bold Print

Serizawa Katazome and Mingei Stencil-Dye Graphics avoids painterly brushwork: this is where the two pull against each other.

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Serizawa Katazome and Mingei Stencil-Dye Graphics

Hello

Shippori Mincho, standing in for Hand-cut stencil kana and kanji, dyed together with the picture, for calendar month names, book titles and inscriptions

Text · Finnish Bold Print

The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex. Its designers, chiefly Maija Isola, the first (1949-1987), with Vuokko Nurmesniemi (1953-1960) and from 1960 Annika Rimala, painted or cut one motif (stones, a poppy, waves, stripes), enlarged it to repeats often over half a metre and screen-printed it edge to edge in a few flat inks, often on white. It turns the Nordic ideal of good everyday things into one pattern for dress, curtain and home; from 1974 Fujiwo Ishimoto added brushstroke and calligraphic marks.

Inter; Finnish Bold Print used The Marimekko wordmark (in use since 1954) and Selvedge inscriptions repeated along the edge of the cloth, naming designer, pattern, maker, country and year

03

The colours

The ground and leading colours come from Serizawa Katazome and Mingei Stencil-Dye Graphics, with a counter-accent from Finnish Bold Print. The ink reads on the ground at 4.5:1 or more.

Finnish Bold Print (Marimekko Modernism) Serizawa Katazome and Mingei Stencil-Dye Graphics

  • #efe6d2 ground · 36%
  • #2b2622 ink · 14%
  • #d9a635 accent · 18%
  • #ef7d1a accent · 14%
  • #b5432a accent · 10%
  • #d4211c accent · 8%

As CSS

:root {
  --ground: #efe6d2;
  --ink: #2b2622;
  --accent-1: #d9a635;
  --accent-2: #ef7d1a;
  --accent-3: #b5432a;
  --accent-4: #d4211c;
  --font-display: "Shippori Mincho", serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Finnish Bold Print (Marimekko Modernism): Many of the best-known patterns, Unikko and Kivet among them, are still produced by Marimekko and remain protected designs, so work in the manner rather than copying them. Folk sources carry two further, separate risks. Anonymous folk ornament can be living devotional material: the käspaikka, the Karelian linen towel named in Isola's 1959 print, is still used to dress icons in Orthodox churches and homes, so abstract such ornament rather than quote it, and keep it out of contexts that trivialise it. A named folk artist's work is authored, not a shared tradition: in 2013 Kristina Isola admitted that her 'Metsänväki' (2007), by then painted on a Finnair aircraft, copied elements of Maria Prymachenko's 1963 painting 'Rat on a Journey'; Finnair undertook to repaint the plane and Marimekko ended its collaboration with Kristina Isola in September 2013.

Serizawa Katazome and Mingei Stencil-Dye Graphics: Katazome and Okinawan bingata are living crafts: bingata is an Okinawan (Ryukyuan) tradition, carried on by dye houses such as the Shiroma family, and is protected as an intangible cultural property, so credit Okinawa and its makers when borrowing its colours and motifs, and do not sell printed or generated imitations as hand-dyed katazome or bingata. Mainland mingei collecting of Okinawan and Korean crafts in the 1930s and 1940s is now read critically against Japan's colonial rule over Korea and its treatment of annexed Okinawa, which is one more reason to name Okinawan makers rather than present bingata as Serizawa's invention. Serizawa's and Yunoki's designs are authored works held by their museums: work in the manner rather than copying a calendar or screen. His Buddhist subjects, such as the 1939 scroll of the priest Hōnen, are devotional images, not decoration. Kana and kanji must be real, correct text checked by a fluent reader, never pseudo-script used as texture.

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