Conversational Brand-Voice Packaging × Hipster Artisanal Revival

Both are hand-made in feel, but this one jokes in plain speech instead of staging vintage badges.

From the research on Conversational Brand-Voice Packaging

Mix them and make something Conversational Brand-Voice Packaging Hipster Artisanal Revival

A sample layout drawn from the recipe: shapes from Hipster Artisanal Revival, their arrangement from Conversational Brand-Voice Packaging, the finish from Hipster Artisanal Revival. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Conversational Brand-Voice Packaging Hipster Artisanal Revival

Type from Hipster Artisanal Revival: All caps
Wide letterspacing
Colour from Conversational Brand-Voice Packaging: Limited spot colours
Flat fields
Form from Hipster Artisanal Revival: Emblems & badges
Geometric primitives

Conversational Brand-Voice Packaging avoids emblems & badges: this is where the two pull against each other, which is the point of the contrast.
Composition from Conversational Brand-Voice Packaging: Horror vacui
Dynamic asymmetry

Hipster Artisanal Revival avoids dynamic asymmetry: this is where the two pull against each other, which is the point of the contrast.
Surface from Hipster Artisanal Revival: Paper & letterpress bite

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hipster Artisanal Revival

Together

Jost, standing in for Futura (Paul Renner, Bauer, 1927), as on the Field Notes cover

Text · Conversational Brand-Voice Packaging

A packaging approach in which the pack becomes a stage for a human voice: informal, first-person copy fills the sides and back, set in lettering and custom type that look made by a person, beside a small mark. The visual signature, shared by both brands, is large, irregular, hand-made-looking type with copy as the main graphic material and a small logo. Innocent (UK) is lighter and friendlier, Oatly (Sweden) denser and plainer; Oatly's Forsman & Bodenfors system treated the pack as advertising space.

Inter; Conversational Brand-Voice Packaging used Oatly headlines and Oatly body text

The colours

The ground and leading colours come from Conversational Brand-Voice Packaging, with a counter-accent from Hipster Artisanal Revival. The ink reads on the ground at 4.5:1 or more.

Conversational Brand-Voice Packaging Hipster Artisanal Revival

#ffffff ground · 36%
#6b4f3a ink · 14%
#2f5d9b accent · 18%
#8e2f25 accent · 14%
#8a8a86 accent · 10%
#c4a27a accent · 8%

As CSS

:root {
  --ground: #ffffff;
  --ink: #6b4f3a;
  --accent-1: #2f5d9b;
  --accent-2: #8e2f25;
  --accent-3: #8a8a86;
  --accent-4: #c4a27a;
  --font-display: "Jost", sans-serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.