Stylogeny combining NSK Retro-Avant-Garde × Socialist Realist Propaganda Poster

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Style combination · Contrasts

NSK Retro-Avant-Garde × Socialist Realist Propaganda Poster

The same workers, torches and flags, but socialist realism believes them and NSK joins them to their enemies; choose between them by asking whether the viewer should be moved or made uneasy.

From the research on NSK Retro-Avant-Garde

Mix them and make something NSK Retro-Avant-Garde Socialist Realist Propaganda Poster

NOTICENSK Retro-Avant-Garde × Socialist Realist
A sample layout drawn from the recipe: shapes from Socialist Realist Propaganda Poster, their arrangement from NSK Retro-Avant-Garde, the finish from NSK Retro-Avant-Garde. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

NSK Retro-Avant-Garde Socialist Realist Propaganda Poster

Type from Socialist Realist Propaganda Poster
Colour from NSK Retro-Avant-Garde
Form from Socialist Realist Propaganda Poster
Composition from NSK Retro-Avant-Garde
Surface from NSK Retro-Avant-Garde

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Socialist Realist Propaganda Poster

Notice

Big Shoulders, standing in for Hand-drawn Cyrillic poster capitals in condensed grotesque and slab forms

Text · NSK Retro-Avant-Garde

The retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department. Its posters, emblems, flags and NSK State passports lift socialist-realist, Nazi, religious and Suprematist images whole, join incompatible symbols in solemn, centred heraldry, and over-identify with power instead of mocking it. The 1987 Youth Day poster, reworked from a Nazi painting, is the best-known case.

Archivo; NSK Retro-Avant-Garde used Heavy block sans capitals for the name LAIBACH on the 1980 Thrower posters and Constructed mixed-case display capitals of the 'NEUE SLOWENISCHE KUNST' wordmark under the NSK coat of arms

03

The colours

The ground and leading colours come from NSK Retro-Avant-Garde, with a counter-accent from Socialist Realist Propaganda Poster. The ink reads on the ground at 4.5:1 or more.

NSK Retro-Avant-Garde Socialist Realist Propaganda Poster

  • #121212 ground · 36%
  • #ebe5d6 ink · 14%
  • #b31b1b accent · 18%
  • #f2c230 accent · 14%
  • #8c8c88 accent · 10%
  • #3b3b38 accent · 8%

As CSS

:root {
  --ground: #121212;
  --ink: #ebe5d6;
  --accent-1: #b31b1b;
  --accent-2: #f2c230;
  --accent-3: #8c8c88;
  --accent-4: #3b3b38;
  --font-display: "Big Shoulders", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

NSK Retro-Avant-Garde: NSK's sources include Nazi propaganda, and its emblem incorporates John Heartfield's swastika of axes: taken out of its context such imagery reads as endorsement rather than critique, and showing Nazi symbols is restricted by law in Germany and several other countries. The black cross, the NSK coat of arms and the NSK passport belong to living artists who still use them, so do not copy them. Make a new quotation from public-domain state imagery, and only for a setting that can carry the provocation and make its critical frame clear. The NSK passport, an art project that is not valid for travel, has been taken for a real document: there are stories of holders crossing a border on one when their Bosnian passport failed in the 1990s, and by 2007 a growing number of applicants from one town in Nigeria treated it, in IRWIN's words, as 'a viable document'. Never make a mock passport, ID card, stamp or banknote that could be mistaken for, or used as, a real state document.

05

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