Stylogeny combining ROSTA Windows × Socialist Realist Propaganda Poster

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Style combination · Contrasts

ROSTA Windows × Socialist Realist Propaganda Poster

The heroic, naturalistic painting that displaced it in the 1930s is the exact opposite of its crude, satirical shorthand.

From the research on ROSTA Windows

Mix them and make something ROSTA Windows Socialist Realist Propaganda Poster

Now!ROSTA Windows × Socialist Realist1919 · 1932
A sample layout drawn from the recipe: shapes from Socialist Realist Propaganda Poster, their arrangement from ROSTA Windows, the finish from Socialist Realist Propaganda Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

ROSTA Windows Socialist Realist Propaganda Poster

Type from ROSTA Windows
Colour from ROSTA Windows
Form from Socialist Realist Propaganda Poster

ROSTA Windows avoids naturalistic depiction: this is where the two pull against each other, which is the point of the contrast.

Composition from ROSTA Windows
Surface from Socialist Realist Propaganda Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · ROSTA Windows

Now!

Big Shoulders, standing in for Blocky hand-drawn Cyrillic capitals for headings and frame numbers

Text · Socialist Realist Propaganda Poster

The official art doctrine of the Soviet Union from 1932, later exported across the socialist world, which replaced avant-garde experiment with legible, heroic realism 'national in form, socialist in content'. Its posters show idealised workers, soldiers and leaders on rising diagonals and low horizons, bathed in red, with bold slogans promising a radiant future; in China they merged with New Year print and calendar-poster conventions.

Zen Kaku Gothic New; Socialist Realist Propaganda Poster used Hand-drawn Cyrillic poster capitals in condensed grotesque and slab forms and Songti and Heiti display characters

03

The colours

The ground and leading colours come from ROSTA Windows, with a counter-accent from Socialist Realist Propaganda Poster. The ink reads on the ground at 4.5:1 or more.

ROSTA Windows Socialist Realist Propaganda Poster

  • #ece2c9 ground · 36%
  • #171512 ink · 14%
  • #c7281e accent · 18%
  • #f2c230 accent · 14%
  • #c99a3b accent · 10%
  • #2d5b9e accent · 8%

As CSS

:root {
  --ground: #ece2c9;
  --ink: #171512;
  --accent-1: #c7281e;
  --accent-2: #f2c230;
  --accent-3: #c99a3b;
  --accent-4: #2d5b9e;
  --font-display: "Big Shoulders", sans-serif;
  --font-text: "Zen Kaku Gothic New", sans-serif;
}

05

More combinations

With ROSTA Windows

All 11 combinations with ROSTA Windows

With Socialist Realist Propaganda Poster

All 32 combinations with Socialist Realist Propaganda Poster

Every style combination