Stylogeny combining Lubok Popular Print × ROSTA Windows

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Style combination · Pairs well

Lubok Popular Print × ROSTA Windows

ROSTA windows inherited the lubok's numbered, captioned panels and rhymed text; combine the two for sequential agitational posters with a folk voice.

From the research on Lubok Popular Print

Its folk ancestor: keep the lubok's numbered episodes and rhymed verses, but flatten the hand-coloured woodcut into stencilled silhouettes for speed.

From the research on ROSTA Windows

Mix them and make something Lubok Popular Print ROSTA Windows

ActLubok Popular Print × ROSTA Windows
A sample layout drawn from the recipe: shapes from Lubok Popular Print, their arrangement from ROSTA Windows, the finish from Lubok Popular Print. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Lubok Popular Print ROSTA Windows

Type from Lubok Popular Print
Colour from ROSTA Windows
Form from Lubok Popular Print
Composition from ROSTA Windows
Surface from Lubok Popular Print

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Lubok Popular Print

Act

Londrina Solid; Lubok Popular Print used Hand-cut Cyrillic lettering in the block, from Church Slavonic-style semi-uncial (poluustav) to civil script and Rubber-stamped and stencilled lettering imitating lubok woodcut letters in Russian Futurist books

Text · ROSTA Windows

Hand-stencilled satirical news posters made by the Russian Telegraph Agency during the Civil War and hung in empty shop windows, first in Moscow, then in Petrograd and provincial towns. Mikhail Cheremnykh, Vladimir Mayakovsky, Dmitry Moor and others turned the day's news into numbered sequences of crude, flat stock figures in two or three colours, each frame with a short rhymed caption, reviving the lubok as Futurist street agitation.

Archivo; ROSTA Windows used Hand-lettered Cyrillic captions in brush and pen, one under each frame and Blocky hand-drawn Cyrillic capitals for headings and frame numbers

03

The colours

The ground and leading colours come from ROSTA Windows, with a counter-accent from Lubok Popular Print. The ink reads on the ground at 4.5:1 or more.

Lubok Popular Print ROSTA Windows

  • #ece2c9 ground · 36%
  • #171512 ink · 14%
  • #c7281e accent · 18%
  • #e8b923 accent · 14%
  • #c99a3b accent · 10%
  • #2d5b9e accent · 8%

As CSS

:root {
  --ground: #ece2c9;
  --ink: #171512;
  --accent-1: #c7281e;
  --accent-2: #e8b923;
  --accent-3: #c99a3b;
  --accent-4: #2d5b9e;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Archivo", sans-serif;
}

05

More combinations

With Lubok Popular Print

All 12 combinations with Lubok Popular Print

With ROSTA Windows

All 11 combinations with ROSTA Windows

Every style combination