Stylogeny combining Russian Constructivism × ROSTA Windows

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Style combination · Contrasts

Russian Constructivism × ROSTA Windows

In the same revolutionary years the ROSTA windows used stencilled cartoon frames and rhymed captions instead of photomontage and set grotesques; compare them to choose between folk legibility and machine-age form.

From the research on Russian Constructivism

The rival revolutionary language of the same years: photomontage, set grotesques and diagonals against hand-stencilled cartoon frames; pick one register per message.

From the research on ROSTA Windows

Mix them and make something Russian Constructivism ROSTA Windows

NOW!Russian Constructivism × ROSTA Windows
A sample layout drawn from the recipe: shapes from Russian Constructivism, their arrangement from Russian Constructivism, the finish from ROSTA Windows. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Russian Constructivism ROSTA Windows

Type from Russian Constructivism
Colour from ROSTA Windows
Form from Russian Constructivism
Composition from Russian Constructivism
Surface from ROSTA Windows

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Russian Constructivism

Now!

Archivo Black, standing in for Soviet heavy grotesques (rubleny shrift)

Text · ROSTA Windows

Hand-stencilled satirical news posters made by the Russian Telegraph Agency during the Civil War and hung in empty shop windows, first in Moscow, then in Petrograd and provincial towns. Mikhail Cheremnykh, Vladimir Mayakovsky, Dmitry Moor and others turned the day's news into numbered sequences of crude, flat stock figures in two or three colours, each frame with a short rhymed caption, reviving the lubok as Futurist street agitation.

Archivo; ROSTA Windows used Hand-lettered Cyrillic captions in brush and pen, one under each frame and Blocky hand-drawn Cyrillic capitals for headings and frame numbers

03

The colours

The ground and leading colours come from ROSTA Windows, with a counter-accent from Russian Constructivism. The ink reads on the ground at 4.5:1 or more.

Russian Constructivism ROSTA Windows

  • #ece2c9 ground · 36%
  • #171512 ink · 14%
  • #c7281e accent · 18%
  • #c99a3b accent · 14%
  • #c9b28a accent · 10%
  • #2d5b9e accent · 8%

As CSS

:root {
  --ground: #ece2c9;
  --ink: #171512;
  --accent-1: #c7281e;
  --accent-2: #c99a3b;
  --accent-3: #c9b28a;
  --accent-4: #2d5b9e;
  --font-display: "Archivo Black", sans-serif;
  --font-text: "Archivo", sans-serif;
}

05

More combinations

With Russian Constructivism

All 21 combinations with Russian Constructivism

With ROSTA Windows

All 11 combinations with ROSTA Windows

Every style combination