Style combination · Contrasts

Korean Commercial Calligraphy × Out-of-Square Hangul Typography

Both free Hangul from the equal square, but Ahn Sang-soo constructs monoline jamo as a reusable typeface while kaelligeurapi writes each word once with the brush; choose between a system and a signature.

From the research on Korean Commercial Calligraphy (Kaelligeurapi)

Mix them and make something Korean Commercial Calligraphy Out-of-Square Hangul Typography

A sample layout drawn from the recipe: shapes from Out-of-Square Hangul Typography, their arrangement from Korean Commercial Calligraphy, the finish from Korean Commercial Calligraphy. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Korean Commercial Calligraphy (Kaelligeurapi) Out-of-Square Hangul Typography

Type from Out-of-Square Hangul Typography: Experimental & distorted
Geometric sans

Korean Commercial Calligraphy avoids geometric sans: this is where the two pull against each other, which is the point of the contrast.
Colour from Korean Commercial Calligraphy: Monochrome
Limited spot colours
Form from Out-of-Square Hangul Typography: Geometric primitives
Rectilinear
Composition from Korean Commercial Calligraphy: Isolated object
Single focal point
Surface from Korean Commercial Calligraphy: Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Out-of-Square Hangul Typography

Yay!

Syne; Out-of-Square Hangul Typography used Ahn Sang-soo typeface and Isang-che, Mir-che and Mano-che

Text · Korean Commercial Calligraphy

Brush-written Hangul made for commerce, not the scroll. From Kim Jong-gun's studio Philmuk (1999) and Kang Byung-in's Sooltong institute (2002), calligraphers trained in seoye write one word or a short phrase in ink and use it as the logotype or title of soju labels, ramyeon packs, film posters, TV dramas and book covers. Strokes swell, pool and dry out, and letters are bent to picture their meaning, so 'bom' (spring) sprouts like grass. The word stands alone in black on a pale ground, or as the one hand-made thing over a photograph.

Zen Maru Gothic; Korean Commercial Calligraphy used Gungche (궁체), the palace style of Hangul seoye in regular, semi-cursive and cursive forms, a trained hand some commercial calligraphers start from, though Kang names Chusa's Hanja writing as his model and many brush-pen hobbyists have no seoye training and Panbonche (판본체), modelled on the woodblock Hangul of the Hunminjeongeum, and minche (민체), the less regular folk style

The colours

The ground and leading colours come from Korean Commercial Calligraphy, with a counter-accent from Out-of-Square Hangul Typography. The ink reads on the ground at 4.5:1 or more.

Korean Commercial Calligraphy (Kaelligeurapi) Out-of-Square Hangul Typography

#f4f0e6 ground · 36%
#151515 ink · 14%
#b9312b accent · 18%
#f2c12e accent · 14%
#2f5d50 accent · 10%
#6e6a64 accent · 8%

As CSS

:root {
  --ground: #f4f0e6;
  --ink: #151515;
  --accent-1: #b9312b;
  --accent-2: #f2c12e;
  --accent-3: #2f5d50;
  --accent-4: #6e6a64;
  --font-display: "Syne", sans-serif;
  --font-text: "Zen Maru Gothic", sans-serif;
}

Use it with care

Korean Commercial Calligraphy (Kaelligeurapi): Kaelligeurapi is a living profession with named authors: commission or credit a calligrapher, never trace or imitate a published logotype such as Chamisul's or Hwayo's, which belong to their brands, and never present a generated hand as the work of Kang Byung-in, Kim Jong-gun or another named writer. Have every word written or checked by a fluent Hangul reader, since image models produce pseudo-Hangul with broken or misplaced jamo and Korean buyers spot a misspelt syllable at once. It grew from Korean seoye, a tradition distinct from Chinese shufa and Japanese shodō, so do not label it Chinese or Japanese or swap Hanja or kana in for Hangul, and do not stamp a red seal bearing a real person's name without their consent.