Stylogeny combining Korean Commercial Calligraphy × Song–Ming Woodblock Book Typography

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Style combination · Pairs well

Korean Commercial Calligraphy × Song–Ming Woodblock Book Typography

Set a brushed Hangul title over a Myeongjo (Batang) text block, as on Korean book covers and film posters, so the hand-written word carries the feeling and the type carries the reading.

From the research on Korean Commercial Calligraphy (Kaelligeurapi)

Mix them and make something Korean Commercial Calligraphy Song–Ming Woodblock Book Typography

CalmKorean Commercial × Song–Ming Woodblock
A sample layout drawn from the recipe: shapes from Song–Ming Woodblock Book Typography, their arrangement from Korean Commercial Calligraphy, the finish from Song–Ming Woodblock Book Typography. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Korean Commercial Calligraphy (Kaelligeurapi) Song–Ming Woodblock Book Typography (Songti / Mincho)

Type from Korean Commercial Calligraphy
Colour from Korean Commercial Calligraphy
Form from Song–Ming Woodblock Book Typography
Composition from Korean Commercial Calligraphy
Surface from Song–Ming Woodblock Book Typography

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The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Korean Commercial Calligraphy

Calm

Kaushan Script; Korean Commercial Calligraphy used Gungche (궁체), the palace style of Hangul seoye in regular, semi-cursive and cursive forms, a trained hand some commercial calligraphers start from, though Kang names Chusa's Hanja writing as his model and many brush-pen hobbyists have no seoye training and Panbonche (판본체), modelled on the woodblock Hangul of the Hunminjeongeum, and minche (민체), the less regular folk style

Text · Song–Ming Woodblock Book Typography

The page and letter of the East Asian book. Song block cutters copied the regular script of Tang masters; from the mid-16th century Ming cutters straightened it into a knife-made letter of thin horizontals, thick verticals and triangular stroke ends. Equal square characters run in right-to-left vertical columns in a ruled frame folded at a central column. As metal type in Shanghai and Nagasaki it became Mincho, Myeongjo and the standard CJK text face. Frame, rules and fold column belong to the woodblock page; type keeps the letter, the square and, in Japan and Taiwan, the vertical column.

Shippori Mincho; Song–Ming Woodblock Book Typography used Song block-cut regular script after Ouyang Xun, Yan Zhenqing and Liu Gongquan and Ming-style Songti / Mingti, the straightened 'craftsman's' letter, mature by the Wanli era

03

The colours

The ground and leading colours come from Korean Commercial Calligraphy, with a counter-accent from Song–Ming Woodblock Book Typography. The ink reads on the ground at 4.5:1 or more.

Korean Commercial Calligraphy (Kaelligeurapi) Song–Ming Woodblock Book Typography (Songti / Mincho)

  • #f4f0e6 ground · 36%
  • #151515 ink · 14%
  • #b9312b accent · 18%
  • #2f5d50 accent · 14%
  • #d6c49c accent · 10%
  • #6e6a64 accent · 8%

As CSS

:root {
  --ground: #f4f0e6;
  --ink: #151515;
  --accent-1: #b9312b;
  --accent-2: #2f5d50;
  --accent-3: #d6c49c;
  --accent-4: #6e6a64;
  --font-display: "Kaushan Script", cursive;
  --font-text: "Shippori Mincho", serif;
}

Use it with care

Korean Commercial Calligraphy (Kaelligeurapi): Kaelligeurapi is a living profession with named authors: commission or credit a calligrapher, never trace or imitate a published logotype such as Chamisul's or Hwayo's, which belong to their brands, and never present a generated hand as the work of Kang Byung-in, Kim Jong-gun or another named writer. Have every word written or checked by a fluent Hangul reader, since image models produce pseudo-Hangul with broken or misplaced jamo and Korean buyers spot a misspelt syllable at once. It grew from Korean seoye, a tradition distinct from Chinese shufa and Japanese shodō, so do not label it Chinese or Japanese or swap Hanja or kana in for Hangul, and do not stamp a red seal bearing a real person's name without their consent.

Song–Ming Woodblock Book Typography (Songti / Mincho): Have any Chinese, Japanese or Korean text set and proofread by a fluent reader: Song, Mincho and Myeongjo fonts draw some characters differently for each locale, and pseudo-characters, mirrored glyphs or random hanzi used as texture read as nonsense or worse. Pages of Buddhist sutras and other scripture carry devotional text; do not crop them into decoration.

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