Stylogeny combining Ghanaian Funeral Poster × South African Vernacular Design

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Style combination · Pairs well

Ghanaian Funeral Poster × South African Vernacular Design

Both work in the street-level commercial vernacular of outlined lettering, badges and many typefaces at once, but Ijusi collages township signage as a designer's quotation while the funeral poster is that vernacular in use; pair the funeral poster's photographic portrait and ranked lists with Ijusi's collage for a layered, local announcement.

From the research on Ghanaian Funeral Poster & Banner

Mix them and make something Ghanaian Funeral Poster South African Vernacular Design

FIESTAFIESTAGhanaian Funeral × South African1990 · 1995
A sample layout drawn from the recipe: shapes from Ghanaian Funeral Poster, their arrangement from Ghanaian Funeral Poster, the finish from South African Vernacular Design. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Ghanaian Funeral Poster & Banner South African Vernacular Design (Ijusi)

Type from South African Vernacular Design
Colour from Ghanaian Funeral Poster
Form from Ghanaian Funeral Poster
Composition from Ghanaian Funeral Poster
Surface from South African Vernacular Design

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · South African Vernacular Design

Fiesta

Sedgwick Ave Display, standing in for Son of Sam (Garth Walker, 2003–04), the Constitutional Court's unicase display face, named after the cell graffiti 'son of sam now son of hope' and built from prison-cell graffiti, a judge's handwriting and site lettering, with numerals after the stencilled cell numbers

Text · Ghanaian Funeral Poster

The printed death announcements of southern Ghana, also found elsewhere in West Africa: colour posters, mostly A2, pasted on walls, trees, poles and vehicles, and by the mid-2010s large PVC banners hung at the family house. Laid out on computers by local designers and photographers, each sets the deceased's photograph under a stock headline that classes the death ('What a Shock', 'Home Call', 'Celebration of Life'), with the name, the age in a badge, the funeral programme and long ranked lists of children, relatives and chief mourners that display the family's standing.

Newsreader; Ghanaian Funeral Poster used Stock headline phrases ('Celebration Of Life', 'What a Shock', 'Home Call') in serif or sans-serif display, often outlined in white or set on a coloured band, from a red serif in upper and lower case ('Celebration Of Life') to light capitals on a black band ('HOME CALL') and Connected script for first names and titles (a first name or a title with initials) over the surname in heavy sans-serif capitals, often outlined and set in white, red, navy or yellow

03

The colours

The ground and leading colours come from Ghanaian Funeral Poster, with a counter-accent from South African Vernacular Design. The ink reads on the ground at 4.5:1 or more.

Ghanaian Funeral Poster & Banner South African Vernacular Design (Ijusi)

  • #f6f4ef ground · 36%
  • #151515 ink · 14%
  • #c3161c accent · 18%
  • #ffb612 accent · 14%
  • #d4a52a accent · 10%
  • #f26c28 accent · 8%

As CSS

:root {
  --ground: #f6f4ef;
  --ink: #151515;
  --accent-1: #c3161c;
  --accent-2: #ffb612;
  --accent-3: #d4a52a;
  --accent-4: #f26c28;
  --font-display: "Sedgwick Ave Display", cursive;
  --font-text: "Newsreader", serif;
}

Use it with care

Ghanaian Funeral Poster & Banner: These posters and banners show real, recently dead people and name their living relatives, and families pay for them as part of a funeral the community judges closely. Funeral posters are usually made for Christians and followers of traditional African religions (Adotey 2018), so do not present them as the funeral custom of all Ghanaians. Do not lift a real poster's photograph, names or lists into new work, and do not use the headlines and colour code as a gag or a generic 'African' texture: 'What a Shock' and a red ground mark a death as sudden or untimely, and relatives often find a banner on their own house painful to live with. The ranked lists of chief mourners can also carry live disputes over kinship and chieftaincy, as when the Tefle Traditional Council formally protested in 2009 against its omission from the poster of a Sokpoe paramount chief. Commission and credit Ghanaian designers and print shops for work in this idiom.

South African Vernacular Design (Ijusi): Ijusi's raw material is the work of living people: township sign painters, hair-salon and funeral-parlour sign makers, Zulu beadworkers and wire crafters. The Constitutional Court's typeface also quotes cell graffiti from the Old Fort, whose prisons held activists such as Mandela and Sobukwe and scores of ordinary Black South Africans jailed under the pass laws. Eye's reviewer, who judged Walker's efforts sincere, warned that anyone expecting Black design in i-jusi would find 'very little of it'. Credit and pay the makers whose lettering and craft you quote, commission them where you can, and do not reduce township design to a 'gritty African' texture for a brand with no stake in those streets. The comics issues featured Bitterkomix co-founder Anton Kannemeyer, criticised for 'offensive, racist imagery' in satires such as Pappa in Afrika, which recasts Hergé's Tintin as a white African; do not generate racial caricature outside that authorship and context. Son of Sam was commissioned for the Court's exclusive use.

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