Stylogeny combining Ghanaian Movie Poster × Ghanaian Funeral Poster

Try

Style combination · Contrasts

Ghanaian Movie Poster × Ghanaian Funeral Poster

They share the walls of Ghanaian towns, but the movie poster is painted by hand on flour sacks with invented, lurid scenes, while the funeral poster is typeset on a computer around a real photograph; set one painted, exaggerated figure against a funeral poster's sober portrait for a deliberate clash of registers.

From the research on Ghanaian Funeral Poster & Banner

Mix them and make something Ghanaian Movie Poster Ghanaian Funeral Poster

TOGETHERGhanaian Movie Poster × Ghanaian Funeral
A sample layout drawn from the recipe: shapes from Ghanaian Movie Poster, their arrangement from Ghanaian Funeral Poster, the finish from Ghanaian Movie Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Ghanaian Movie Poster Ghanaian Funeral Poster & Banner

Type from Ghanaian Funeral Poster
Colour from Ghanaian Movie Poster
Form from Ghanaian Movie Poster
Composition from Ghanaian Funeral Poster
Surface from Ghanaian Movie Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Ghanaian Funeral Poster

Together

Archivo Black, standing in for Connected script for first names and titles (a first name or a title with initials) over the surname in heavy sans-serif capitals, often outlined and set in white, red, navy or yellow

Text · Ghanaian Movie Poster

Hand-painted posters commissioned by Ghana's mobile video clubs from about 1985, painted by apprenticed sign painters on stitched flour sacks to advertise VHS screenings of Hollywood, Hong Kong, Nigerian and Indian films. Often without having seen the film, artists invented gory, supernatural and hyper-muscular scenes around looming heads and hand-lettered titles, producing one of the most uninhibited poster vernaculars anywhere.

Archivo; Ghanaian Movie Poster used Hand-painted outlined block capitals and Sign-painter shaded and drop-shadowed letters

03

The colours

The ground and leading colours come from Ghanaian Movie Poster, with a counter-accent from Ghanaian Funeral Poster. The ink reads on the ground at 4.5:1 or more.

Ghanaian Movie Poster Ghanaian Funeral Poster & Banner

  • #f6c90e ground · 36%
  • #111111 ink · 14%
  • #1e6fd9 accent · 18%
  • #c3161c accent · 14%
  • #d4a52a accent · 10%
  • #2b9348 accent · 8%

As CSS

:root {
  --ground: #f6c90e;
  --ink: #111111;
  --accent-1: #1e6fd9;
  --accent-2: #c3161c;
  --accent-3: #d4a52a;
  --accent-4: #2b9348;
  --font-display: "Archivo Black", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Ghanaian Funeral Poster & Banner: These posters and banners show real, recently dead people and name their living relatives, and families pay for them as part of a funeral the community judges closely. Funeral posters are usually made for Christians and followers of traditional African religions (Adotey 2018), so do not present them as the funeral custom of all Ghanaians. Do not lift a real poster's photograph, names or lists into new work, and do not use the headlines and colour code as a gag or a generic 'African' texture: 'What a Shock' and a red ground mark a death as sudden or untimely, and relatives often find a banner on their own house painful to live with. The ranked lists of chief mourners can also carry live disputes over kinship and chieftaincy, as when the Tefle Traditional Council formally protested in 2009 against its omission from the poster of a Sokpoe paramount chief. Commission and credit Ghanaian designers and print shops for work in this idiom.

05

More combinations

With Ghanaian Movie Poster

All 12 combinations with Ghanaian Movie Poster

With Ghanaian Funeral Poster

Every style combination