Stylogeny combining Italian Futurism × International Typographic Style

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Style combination · Contrasts

Italian Futurism × International Typographic Style

Drop one explosive words-in-freedom burst into a calm Swiss grid; the surrounding order makes the noise legible.

From the research on Italian Futurism

Mix them and make something Italian Futurism International Typographic Style

Large, slanted letters spelling “ZOOM” sit above an angular red-and-black runner on an off-white background. Red speed streaks trail the figure, with converging black stripes below and a narrow strip of red, white, and blue blocks along the left edge.
AI-generated by Stylogeny from the recipe below, and checked against it: the type from Italian Futurism, the form from Italian Futurism, the composition from International Typographic Style. Not a real or historical work.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Italian Futurism International Typographic Style

Type from Italian Futurism

International Typographic Style avoids eclectic mixing: this is where the two pull against each other, which is the point of the contrast.

Colour from International Typographic Style
Form from Italian Futurism
Composition from International Typographic Style
Surface from Italian Futurism

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Italian Futurism

Index

Alfa Slab One, standing in for Mixed jobbing grotesques, Egyptians and Didones from the printer's case

Text · International Typographic Style

A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

Inter; International Typographic Style used Akzidenz-Grotesk and Helvetica

03

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Italian Futurism. The ink reads on the ground at 4.5:1 or more.

Italian Futurism International Typographic Style

  • #f2f0e9 ground · 36%
  • #111111 ink · 14%
  • #e1251b accent · 18%
  • #f2b705 accent · 14%
  • #1f4e9c accent · 10%
  • #7a7a7a accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #f2b705;
  --accent-3: #1f4e9c;
  --accent-4: #7a7a7a;
  --font-display: "Alfa Slab One", serif;
  --font-text: "Inter", sans-serif;
}

04

The two styles

1909–1944 · Southern Europe Italian Futurism Launched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field. Its 'words in freedom' scattered type of every size and face across diagonals and spirals, while Depero's advertising of the 1920s–30s recast the same dynamism as bold, mechanical commercial art. The words “Urban Systems” appear in large black and red lettering at the upper left of an off-white cover. Tall blue, black and grey rectangular blocks rise from the bottom, with fine vertical dividing lines and a red circle at the upper right. 1950–1975 · Central Europe International Typographic Style A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

05

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