Style combination · Contrasts
Italian Futurism × Vorticism
Its parent scatters words in freedom along curves and diagonals; Vorticism keeps the same shouting sizes on level, stacked lines, so decide whether the page should explode or stand like a wall.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Italian Futurism Vorticism & BLAST Typography
- Type from Italian Futurism
- Colour from Vorticism
- Form from Italian Futurism
- Composition from Italian Futurism
- Surface from Vorticism
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Italian Futurism
Future
Alfa Slab One, standing in for Mixed jobbing grotesques, Egyptians and Didones from the printer's case
Text · Vorticism
London's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915). Its manifesto pages shout lists to BLAST and BLESS in a heavy jobbing grotesque, in level lines of jumping sizes, staggered between vertical rules and boxed numerals. Some lists are centred like a playbill, and the jobbing printer William Henry Leveridge may have done some or all of the layout. The pictures are interlocking angular planes of machines, docks and cities, cut in wood or drawn for line blocks in flat black and white, beside halftone plates of paintings.
Archivo; Vorticism used Grotesque No. 9 (Stephenson Blake), the heavy jobbing grotesque of most of BLAST's manifesto pages and Latin Bold for the boxed section numerals of the manifesto
03
The colours
The ground and leading colours come from Vorticism, with a counter-accent from Italian Futurism. The ink reads on the ground at 4.5:1 or more.
Italian Futurism Vorticism & BLAST Typography
-
#efe9dcground · 36% -
#141414ink · 14% -
#e8b62caccent · 18% -
#e2388faccent · 14% -
#d22b1faccent · 10% -
#5b4486accent · 8%
As CSS
:root {
--ground: #efe9dc;
--ink: #141414;
--accent-1: #e8b62c;
--accent-2: #e2388f;
--accent-3: #d22b1f;
--accent-4: #5b4486;
--font-display: "Alfa Slab One", serif;
--font-text: "Archivo", sans-serif;
}
04
The two styles
05
More combinations
With Italian Futurism
- International Typographic Style Contrasts · Drop one explosive words-in-freedom burst into a calm Swiss grid; the surrounding order makes the noise legible.
- Arts & Crafts Movement Contrasts · Arts & Crafts handwork is everything Futurism wanted to burn; juxtapose them to stage machine against hand.
- Russian Constructivism Pairs well · Discipline Futurist dynamism with Constructivist bars and photomontage so a diagonal layout still delivers one clear message.
- Streamline Moderne Pairs well · Combine Futurist lines of force with Streamline speed lines to give transport or tech brands a kinetic retro-futurist voice.
- Italian Liberty Poster (Ricordi and the Stile Liberty Affiche) Pairs well · A later movement that Liberty poster simplification only anticipates: harder geometry and dynamic silhouettes, kept here within lithographic colour.
With Vorticism
- London Transport Design Pairs well · Set a Vorticist field of angular planes under calm, evenly spaced lettering for a poster that has machine-age energy but still reads as a public service.
- Arts & Crafts Movement Contrasts · BLAST refused 'a revival of lost folk art' and blasted the 'years 1837 to 1900'; set its hard black shards against a hand-printed floral page to stage machine against handicraft.
- Punk & DIY Zine Pairs well · Use BLAST's blast-and-bless lists, vertical rules and boxed numbers as the skeleton of a manifesto zine, then photocopy it so the heavy caps fill in and roughen.
- Russian Constructivism Pairs well · Both shout in bold grotesque capitals with heavy rules; add Constructivist photomontage and a red second ink when a Vorticist page has to sell one clear message rather than a list of quarrels.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD) Pairs well · Wadsworth's dazzle camouflage came back on OMD's Dazzle Ships sleeve (1983): print the angular dazzle bands behind a die-cut or panelled sleeve and keep the type in small, spaced grotesque capitals.
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22) Contrasts · Both set heavy jobbing grotesque with thick rules and bars in a little magazine, BLAST in 1914 and Klaxon in 1922; BLAST shouts lists beside machine abstractions, Klaxon keeps one quiet cover forme, jokes about the sonnet trade and draws figures in contour.