Style combination · Contrasts
Art Deco × Russian Constructivism
Deco used similar geometry to sell luxury; set the two side by side to decide whether a layout should glamorise or agitate.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Art Deco Russian Constructivism
- Type from Russian Constructivism
- Colour from Art Deco
- Form from Art Deco
- Composition from Russian Constructivism
- Surface from Art Deco
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Russian Constructivism
Signal
Archivo Black, standing in for Soviet heavy grotesques (rubleny shrift)
Text · Art Deco
The glamorous modern style named after the 1925 Paris Exposition des Arts Décoratifs, which disciplined ornament into geometry: sunbursts, chevrons, stepped forms and sleek stylised figures rendered in lacquer-smooth colour with metallic accents. In Cassandre's and Colin's posters, fashion magazines, cinemas and luxury packaging it spoke of speed, travel, jazz and wealth.
Jost; Art Deco used Broadway and Bifur
03
The colours
The ground and leading colours come from Art Deco, with a counter-accent from Russian Constructivism. The ink reads on the ground at 4.5:1 or more.
Art Deco Russian Constructivism
-
#111111ground · 36% -
#f1e6cfink · 14% -
#c9a227accent · 18% -
#d1261caccent · 14% -
#8c1c26accent · 10% -
#c9b28aaccent · 8%
As CSS
:root {
--ground: #111111;
--ink: #f1e6cf;
--accent-1: #c9a227;
--accent-2: #d1261c;
--accent-3: #8c1c26;
--accent-4: #c9b28a;
--font-display: "Archivo Black", sans-serif;
--font-text: "Jost", sans-serif;
}04
The two styles
05
More combinations
With Art Deco
- Googie & Atomic Age Pairs well · Googie's atomic starbursts extend Deco's celestial ornament; mix them for retro hospitality and signage.
- Punk & DIY Zine Contrasts · Puncture Deco polish with a single torn, photocopied edge when luxury needs irony.
- Art Nouveau Contrasts · Deco straightened Nouveau's whiplash; place a rigid sunburst beside one sinuous curve to show the evolution.
- Streamline Moderne Pairs well · Fold Streamline speed lines and rounded corners into a Deco layout to move from stepped geometry toward aerodynamic sweep.
- Basel Object Poster (Swiss Sachplakat) Contrasts · A source as well as a foil: Leupin studied at the École Paul Colin in Paris in 1935-36 and took strong impressions from Colin and from Colin's rival Cassandre. Both make a product a heroic icon, but Deco stylises it into a geometric silhouette with airbrushed gradation and geometric capitals, while Basel paints the real object, its material and its label, as a still life.
- Estridentismo (Stridentist) Graphics Pairs well · Both drew the 1920s skyline; pair Deco's setback towers and block display letters with Stridentist black-and-white relief for a skyscraper poster with a rougher, revolutionary edge.
- Vienna Secession Pairs well · Carry the Secession's squares, chequers and gold into Deco's stepped geometry for a luxurious but disciplined look.
- Greek Tourism Modernism (EOT) Contrasts · Katzourakis studied poster design under Paul Colin in Paris; set a Deco travel poster's heroic, airbrushed destination beside this flat, cut-out sign to show how the tourist poster was stripped down after the war.
With Russian Constructivism
- Punk & DIY Zine Pairs well · Punk borrowed Constructivist red-and-black agitprop; combine photomontage with xerox grit for protest graphics.
- International Typographic Style Pairs well · Tame Constructivist diagonals with a Swiss grid for informational work that still feels urgent.
- Belle Époque Lithographic Poster Contrasts · Sensual drawn figures versus photomontaged workers: use the contrast to choose between seduction and mobilisation.
- ROSTA Windows Contrasts · In the same revolutionary years the ROSTA windows used stencilled cartoon frames and rhymed captions instead of photomontage and set grotesques; compare them to choose between folk legibility and machine-age form.
- Suprematism Pairs well · Add photomontage and heavy grotesque slogans to Suprematist floating planes to turn pure form into a message.
- British Style Press (The Face, i-D and Arena) Pairs well · Brody's source: take Rodchenko's diagonals, heavy bars and huge constructed letters, swap agitprop for fashion and club culture, and you get a Face spread.
- Mavo Pairs well · Borrow Constructivism's heavy bars and one red ink to steady a Mavo page, but keep Mavo's hand-drawn characters and abstract machine linocuts instead of a single clear slogan.
- Estridentismo (Stridentist) Graphics Pairs well · Two post-revolutionary avant-gardes: borrow Constructivism's thick bars and heavy grotesque to steady a Stridentist cover, but keep the hand-cut woodcut instead of photomontage.