Stylogeny combining Contemporary Chinese Book Design × Ma

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Style combination · Contrasts

Contemporary Chinese Book Design × Ma

Both leave paper empty and slow the eye, but wabi-sabi prizes the worn, imperfect thing, while these books are precisely engineered, industrially printed objects whose roughness is designed; use wabi-sabi when the patina should be real.

From the research on Contemporary Chinese Book Design ('Most Beautiful Books of China')

Mix them and make something Contemporary Chinese Book Design Ma

CalmContemporary Chinese × Ma2003 · 1500
A sample layout drawn from the recipe: shapes from Ma, their arrangement from Contemporary Chinese Book Design, the finish from Contemporary Chinese Book Design. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Contemporary Chinese Book Design ('Most Beautiful Books of China') Ma & Wabi-sabi Aesthetics

Type from Contemporary Chinese Book Design
Colour from Ma
Form from Ma
Composition from Contemporary Chinese Book Design
Surface from Contemporary Chinese Book Design

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Contemporary Chinese Book Design

Calm

Shippori Mincho, standing in for Song (Songti), imitation-Song (Fangsong) and Kai (Kaiti, a common printing face modelled on handwritten regular script) text type, the standard faces of the Chinese book, for vertical or horizontal text; Order – The Story of Fangyuan Bookshop (2016) runs its script both ways in one book

Text · Contemporary Chinese Book Design

Chinese book design since 2003, when Shanghai founded the yearly 'Most Beautiful Books of China' award, whose winners go on to Leipzig. The whole book is designed as an object to handle: sewing bared on an open spine, roughened or deckled edges, coloured or gilded fore-edges, blind-pressed marks, leaves left closed at the fold, accordion and loose-sheet formats. Vertical and horizontal Chinese text, ink painting and quiet photography sit in wide margins on cream, kraft and ribbed papers, often with a single red.

Shippori Mincho; Contemporary Chinese Book Design used Song (Songti), imitation-Song (Fangsong) and Kai (Kaiti, a common printing face modelled on handwritten regular script) text type, the standard faces of the Chinese book, for vertical or horizontal text; Order – The Story of Fangyuan Bookshop (2016) runs its script both ways in one book and Characters taken from old woodcut-printed books, used as subheads in The Art of Gardening (2018) to give the new page a calligraphic flavour

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The colours

The ground and leading colours come from Ma, with a counter-accent from Contemporary Chinese Book Design. The ink reads on the ground at 4.5:1 or more.

Contemporary Chinese Book Design ('Most Beautiful Books of China') Ma & Wabi-sabi Aesthetics

  • #e9e4d8 ground · 36%
  • #2b2a28 ink · 14%
  • #7d4e3a accent · 18%
  • #b0342a accent · 14%
  • #b9a88a accent · 10%
  • #a8925a accent · 8%

As CSS

:root {
  --ground: #e9e4d8;
  --ink: #2b2a28;
  --accent-1: #7d4e3a;
  --accent-2: #b0342a;
  --accent-3: #b9a88a;
  --accent-4: #a8925a;
  --font-display: "Shippori Mincho", serif;
  --font-text: "Shippori Mincho", serif;
}

Use it with care

Contemporary Chinese Book Design ('Most Beautiful Books of China'): Have every Chinese character set and proofread by a fluent reader: image models invent pseudo-characters, and mirrored or random hanzi used as texture read as nonsense. These are recent designs by living designers and publishers, so commission or credit them rather than copying a prize-winning book's structure wholesale, never present a generated image as one of the award winners, and do not crop reproduced scripture, classics or calligraphy into decoration.

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More combinations

With Contemporary Chinese Book Design

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