Stylogeny combining Scandinavian Functionalism × Ma

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Style combination · Pairs well

Scandinavian Functionalism × Ma

Both prize natural materials and restraint; combine Nordic clarity with wabi irregularity for warm, quiet identities.

From the research on Ma & Wabi-sabi Aesthetics

Mix them and make something Scandinavian Functionalism Ma

TideScandinavian Functionalism × Ma1930 · 1500
A sample layout drawn from the recipe: shapes from Scandinavian Functionalism, their arrangement from Ma, the finish from Ma. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Scandinavian Functionalism Ma & Wabi-sabi Aesthetics

Type from Scandinavian Functionalism
Colour from Scandinavian Functionalism
Form from Scandinavian Functionalism
Composition from Ma
Surface from Ma

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Scandinavian Functionalism

Tide

Jost, standing in for Futura

Text · Ma

A Japanese aesthetic rooted in Zen and the wabi tea ceremony that prizes austerity, imperfection, impermanence and the charged interval (ma) between things. In graphic design it appears as vast empty grounds, a single off-centre element, muted natural colours, visible material texture and the unrepeatable brush mark, from ink painting to Muji's 'emptiness'.

Shippori Mincho; Ma used Bokuseki and Sōsho cursive kana and kanji

03

The colours

The ground and leading colours come from Scandinavian Functionalism, with a counter-accent from Ma. The ink reads on the ground at 4.5:1 or more.

Scandinavian Functionalism Ma & Wabi-sabi Aesthetics

  • #f6f3ec ground · 36%
  • #1f2a37 ink · 14%
  • #e3b53a accent · 18%
  • #7d4e3a accent · 14%
  • #a63a2a accent · 10%
  • #b9a88a accent · 8%

As CSS

:root {
  --ground: #f6f3ec;
  --ink: #1f2a37;
  --accent-1: #e3b53a;
  --accent-2: #7d4e3a;
  --accent-3: #a63a2a;
  --accent-4: #b9a88a;
  --font-display: "Jost", sans-serif;
  --font-text: "Shippori Mincho", serif;
}

05

More combinations

With Scandinavian Functionalism

All 18 combinations with Scandinavian Functionalism

With Ma

All 26 combinations with Ma

Every style combination