Stylogeny combining AfriCOBRA × Psychedelic Poster

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Style combination · Contrasts

AfriCOBRA × Psychedelic Poster

Psychedelic lettering melts until it can barely be read; AfriCOBRA also fills figures and grounds with letters, but keeps the slogan legible because the message comes first.

From the research on AfriCOBRA

Mix them and make something AfriCOBRA Psychedelic Poster

OursAfriCOBRA × Psychedelic Poster1968 · 1965
A sample layout drawn from the recipe: shapes from Psychedelic Poster, their arrangement from AfriCOBRA, the finish from AfriCOBRA. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

AfriCOBRA Psychedelic Poster

Type from Psychedelic Poster
Colour from AfriCOBRA
Form from Psychedelic Poster
Composition from AfriCOBRA
Surface from AfriCOBRA

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Psychedelic Poster

Ours

Federant, standing in for Arnold Böcklin

Text · AfriCOBRA

The Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural. Its principles call for free symmetry, 'mimesis at mid-point', visibility, 'shine' and 'Cool-ade' colour. Paintings and screenprints pack the surface with bright, high-keyed hues set edge to edge and stylised Black figures, with slogans such as UNITE or Black is Beautiful drawn into faces, hair and ground. Editions (100 of Unite, 300 of Jarrell's Revolutionary) carried it to Black viewers without art training.

Archivo; AfriCOBRA used Hand-drawn block capitals fractured into coloured shards behind the figures and Letter-built portraits

03

The colours

The ground and leading colours come from AfriCOBRA, with a counter-accent from Psychedelic Poster. The ink reads on the ground at 4.5:1 or more.

AfriCOBRA Psychedelic Poster

  • #ffd400 ground · 36%
  • #151311 ink · 14%
  • #f7861c accent · 18%
  • #e8202a accent · 14%
  • #e4007c accent · 10%
  • #5fbf3a accent · 8%

As CSS

:root {
  --ground: #ffd400;
  --ink: #151311;
  --accent-1: #f7861c;
  --accent-2: #e8202a;
  --accent-3: #e4007c;
  --accent-4: #5fbf3a;
  --font-display: "Federant", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

AfriCOBRA: AfriCOBRA is a self-defined Black aesthetic made by Black artists for Black communities; the collective still exists, its members and estates hold the copyrights, and the raised fist, the ankh, Yoruba orisha imagery and slogans like Nation Time carry political and spiritual meaning. Do not strip the Kool-Aid palette and letter-filled portraits into generic 'retro Black Power' branding: credit the artists, and commission Black artists for work addressed to Black audiences.

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