Stylogeny combining Nieuwe Kunst × Vienna Secession

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Style combination · Pairs well

Nieuwe Kunst × Vienna Secession

Both pulled Art Nouveau toward geometry, symmetry and strict repetition in the same years; add Vienna's black, white and gold and its white margins to the Dutch earth-colour repeat for a more open page.

From the research on Nieuwe Kunst (Dutch Art Nouveau)

Mix them and make something Nieuwe Kunst Vienna Secession

DAWNNieuwe Kunst × Vienna Secession1892 · 1897
A sample layout drawn from the recipe: shapes from Vienna Secession, their arrangement from Nieuwe Kunst, the finish from Nieuwe Kunst. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Nieuwe Kunst (Dutch Art Nouveau) Vienna Secession

Type from Vienna Secession
Colour from Nieuwe Kunst
Form from Vienna Secession
Composition from Nieuwe Kunst
Surface from Nieuwe Kunst

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Vienna Secession

Dawn

Federant; Vienna Secession used Alfred Roller's elongated, interlocking block capitals and Koloman Moser's geometric display lettering

Text · Nieuwe Kunst

The Dutch branch of Art Nouveau, seen mostly in book covers, vignettes and posters. Where Brussels and Paris let the line whip and swell, Dutch designers, from 1895 more and more on grids of triangles, built stylised plants and animals into flat, symmetrical repeats. They took Arts and Crafts ideals from England, and from the Dutch East Indies colony they took batik, which they used for covers in cotton, velvet and parchment. Jan Toorop's poster for Delftsche Slaolie (1894) gave the style its mocking nickname, the 'salad-oil style'.

EB Garamond; Nieuwe Kunst used Hand-drawn titles lettered into the decoration of covers and posters, such as Theo Nieuwenhuis's lettering, recognisable enough that Leiden University Libraries attribute a 1908 parchment binding to him on the strength of its typography and Klaas van Leeuwen, Letterboek voor den teekenaar en ambachtsman (1907), a lettering model book, geometric in concept, from the theosophical circle of De Bazel and Lauweriks

03

The colours

The ground and leading colours come from Nieuwe Kunst, with a counter-accent from Vienna Secession. The ink reads on the ground at 4.5:1 or more.

Nieuwe Kunst (Dutch Art Nouveau) Vienna Secession

  • #ede2c6 ground · 36%
  • #23365a ink · 14%
  • #c49a3a accent · 18%
  • #6e4426 accent · 14%
  • #a3282a accent · 10%
  • #6b7340 accent · 8%

As CSS

:root {
  --ground: #ede2c6;
  --ink: #23365a;
  --accent-1: #c49a3a;
  --accent-2: #6e4426;
  --accent-3: #a3282a;
  --accent-4: #6b7340;
  --font-display: "Federant", sans-serif;
  --font-text: "EB Garamond", serif;
}

Use it with care

Nieuwe Kunst (Dutch Art Nouveau): Nieuwe Kunst took batik and the look of wayang shadow puppets from Java under Dutch colonial rule, largely without naming Javanese makers; when you borrow its batik surfaces or puppet-like figures, credit batik as an Indonesian craft (UNESCO-listed since 2009) whose motifs can carry meaning, and do not present printed batik-look as wax-resist work.

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