Style combination · Pairs well
Japanese Postwar Modernism × Japonisme
Combine Japonisme's cropped figures with postwar Japanese emblem-and-field posters to bridge two centuries of East–West exchange.
Mix them and make something Japanese Postwar Modernism Japonisme
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Japanese Postwar Modernism Japonisme
- Type from Japanese Postwar Modernism
- Colour from Japanese Postwar Modernism
- Form from Japonisme
- Composition from Japanese Postwar Modernism
- Surface from Japonisme
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Japanese Postwar Modernism
Quiet
Zen Kaku Gothic New, standing in for Gothic (kaku gothic Japanese sans)
Text · Japonisme
The Western absorption of Japanese woodblock prints, textiles and crafts after Japan reopened to trade in the 1850s. Artists and designers borrowed ukiyo-e's flat colour, bold contours, off-centre and cropped compositions, high viewpoints and crest-like emblems; these devices dissolved academic perspective and set the visual grammar of the modern poster and of Art Nouveau.
Hanken Grotesk; Japonisme used Auriol and Brush-drawn display lettering imitating Japanese calligraphy
03
The colours
The ground and leading colours come from Japanese Postwar Modernism, with a counter-accent from Japonisme. The ink reads on the ground at 4.5:1 or more.
Japanese Postwar Modernism Japonisme
-
#f4f1eaground · 36% -
#111111ink · 14% -
#d7261eaccent · 18% -
#c8a24aaccent · 14% -
#1d3c78accent · 10% -
#8fa58aaccent · 8%
As CSS
:root {
--ground: #f4f1ea;
--ink: #111111;
--accent-1: #d7261e;
--accent-2: #c8a24a;
--accent-3: #1d3c78;
--accent-4: #8fa58a;
--font-display: "Zen Kaku Gothic New", sans-serif;
--font-text: "Hanken Grotesk", sans-serif;
}
04
The two styles
05
More combinations
With Japanese Postwar Modernism
- Angura Theatre Poster Contrasts · Tadanori Yokoo's angura theatre posters broke with this school; set one beside a Kamekura poster to calibrate restraint against overload.
- Kawaii Design Contrasts · Kawaii shows the soft, crowded face of Japanese visual culture; use the contrast to tune a brand between gravitas and charm.
- Minimalist Graphic Design Pairs well · Muji-era minimalism grew from this school; enlarge the empty field further and reduce the emblem to a whisper.
- International Typographic Style Pairs well · Graft a single emblematic disc or crest onto a Swiss grid to add focus and warmth without breaking its order.
- Hong Kong East–West Graphic Modernism Pairs well · Take its single emblem on an empty field, then add a bilingual Chinese–English lockup and one ink stroke to move the poster from Tokyo to Hong Kong.
- Finnish Bold Print (Marimekko Modernism) Pairs well · Japanese postwar emblematic colour fields share the reduction of nature to a few flat silhouettes, and two of Marimekko's leading designers, Katsuji Wakisaka and Fujiwo Ishimoto, came from Japan; pair one Japanese-style emblem with a Marimekko-scale repeat for a calm, nature-led identity.
- Yuru-chara (Japanese Local Mascot Design) Contrasts · Postwar Japanese identities give institutions abstract, grid-built marks; a yuru-chara gives a prefecture a face, a name and a body that walks into festivals and shakes hands.
- Taishō Roman & Lyrical Illustration Contrasts · Postwar modernism replaced this sentimental figure with emblems and empty fields; set one against the other to calibrate warmth against austerity.
With Japonisme
- Ma & Wabi-sabi Aesthetics Pairs well · Add wabi-sabi's emptiness and natural texture to push Japonisme's asymmetry toward quieter, more contemplative layouts.
- Flat Design Pairs well · Borrow ukiyo-e cropping and diagonals to make flat vector illustrations feel composed rather than centred and static.
- Victorian Letterpress & Wood Type Contrasts · Against a stacked, many-faced Victorian bill, a single cropped motif in an empty field reads as calm sophistication.
- Simplicissimus Satirical Style (Munich) Pairs well · Heine drew on Japanese woodcuts: add japonisme's cropped asymmetry and silhouetted figures against blank grounds to give a caricature more air and bite.
- Ukiyo-e Woodblock Prints Pairs well · Its direct European heir: combine ukiyo-e cropping and flat colour with Western display lettering for a Japonisme poster.
- Tiki Pop (Polynesian Pop) Contrasts · Both are Western absorptions of another culture's art, but Japonisme learned formal lessons (flat colour, cropping, asymmetry) while tiki took the sacred figures themselves as mascots; borrow a way of composing, not a god.
- Victorian Colour Toy Books (Evans, Crane, Caldecott and Greenaway) Pairs well · Crane's flattened planes and outlines owe much to Japanese prints; push the flatness further for a more graphic page.
- Rinpa & Saga-bon Contrasts · Japonisme learned Japan mostly from woodblock prints, with keylines and flat colour on paper, though Kōrin reached Louis Gonse and Siegfried Bing in the 1880s through Hōitsu's Kōrin hyakuzu, and Gonse's L'Art japonais (1883) ranked him among the best decorative artists; borrow Rinpa's open gold ground and repeated plant motif to give a Japonist layout more space and shine.