Stylogeny combining Angura Theatre Poster × Japanese Postwar Modernism

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Angura Theatre Poster × Japanese Postwar Modernism

Tadanori Yokoo's angura theatre posters broke with this school; set one beside a Kamekura poster to calibrate restraint against overload.

From the research on Japanese Postwar Modernism

Angura rebelled against the Nippon Design Center generation's restraint; set an emblem-and-void poster beside a packed angura sheet to tune between order and overload.

From the research on Angura Theatre Poster

Mix them and make something Angura Theatre Poster Japanese Postwar Modernism

NoiseAngura Theatre Poster × Japanese Postwar
A sample layout drawn from the recipe: shapes from Japanese Postwar Modernism, their arrangement from Japanese Postwar Modernism, the finish from Angura Theatre Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Angura Theatre Poster Japanese Postwar Modernism

Type from Angura Theatre Poster
Colour from Angura Theatre Poster
Form from Japanese Postwar Modernism
Composition from Japanese Postwar Modernism

Angura Theatre Poster avoids generous white space: this is where the two pull against each other, which is the point of the contrast.

Surface from Angura Theatre Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Angura Theatre Poster

Noise

Shippori Mincho, standing in for Mincho and gothic phototype for credits

Text · Japanese Postwar Modernism

Building on the New Typography that Hiromu Hara and the Nippon Kobo circle had absorbed in the 1930s, Japan's postwar graphic designers fused the grid, sans-serif and objective photography of European modernism with indigenous traditions of family crests (kamon), asymmetry and charged emptiness (ma). From the Graphic '55 exhibition and the Nippon Design Center to Yusaku Kamekura's Tokyo 1964 Olympic posters, it produced bold emblematic symbols, luminous flat colour fields and photography of startling precision.

Zen Kaku Gothic New; Japanese Postwar Modernism used Gothic and Mincho

03

The colours

The ground and leading colours come from Angura Theatre Poster, with a counter-accent from Japanese Postwar Modernism. The ink reads on the ground at 4.5:1 or more.

Angura Theatre Poster Japanese Postwar Modernism

  • #ffd400 ground · 36%
  • #1a1a1a ink · 14%
  • #e8352a accent · 18%
  • #3fa9f5 accent · 14%
  • #c8a24a accent · 10%
  • #ff4f9a accent · 8%

As CSS

:root {
  --ground: #ffd400;
  --ink: #1a1a1a;
  --accent-1: #e8352a;
  --accent-2: #3fa9f5;
  --accent-3: #c8a24a;
  --accent-4: #ff4f9a;
  --font-display: "Shippori Mincho", serif;
  --font-text: "Zen Kaku Gothic New", sans-serif;
}

Use it with care

Angura Theatre Poster: Rising-sun rays quote the ensign of the Imperial Japanese Army and Navy, which many people in Korea, China and across Asia read as a symbol of wartime aggression; Yokoo's ironic use belonged to a 1960s Japanese argument with its own past and does not travel safely as a decorative sunburst. The ero-guro imagery includes sexualised and violent bodies, and the posters remain in copyright, so quote or license them with context rather than tracing them.

05

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