Style combination · Pairs well
Dada × Surrealist Graphics
Use Dada's random collage as raw material and Surrealist dream logic to give the absurdity a narrative thread.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Dada Surrealist Graphics
- Type from Dada
- Colour from Surrealist Graphics
- Form from Surrealist Graphics
- Composition from Dada
- Surface from Dada
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Dada
Loud
Alfa Slab One; Dada used Found wood poster type and Mixed grotesques, Egyptians and Fraktur from the jobbing printer's case
Text · Surrealist Graphics
Launched by André Breton's 1924 manifesto, Surrealism sought the marvellous in dreams, chance and the unconscious. Its graphic legacy (uncanny collage from old engravings, solarised and cameraless photographs, impossible juxtapositions painted with illusionistic precision) passed through magazines like Minotaure into fashion, advertising and book design on both sides of the Atlantic.
Bodoni Moda; Surrealist Graphics used Artists' hand-lettered mastheads and Didone and Victorian display faces lifted from 19th-century catalogues
03
The colours
The ground and leading colours come from Surrealist Graphics, with a counter-accent from Dada. The ink reads on the ground at 4.5:1 or more.
Dada Surrealist Graphics
-
#1d1b2eground · 36% -
#efe8d8ink · 14% -
#a24a2aaccent · 18% -
#c62a1eaccent · 14% -
#d8b77aaccent · 10% -
#6f8fb5accent · 8%
As CSS
:root {
--ground: #1d1b2e;
--ink: #efe8d8;
--accent-1: #a24a2a;
--accent-2: #c62a1e;
--accent-3: #d8b77a;
--accent-4: #6f8fb5;
--font-display: "Alfa Slab One", serif;
--font-text: "Bodoni Moda", serif;
}
04
The two styles
05
More combinations
With Dada
- International Typographic Style Contrasts · The polar opposite of grid order; let one Dada collision break into a Swiss layout to crack its composure.
- Victorian Letterpress & Wood Type Pairs well · Raid Victorian wood type and stock ornaments as the Dadaists did, but scatter them instead of centring them.
- Punk & DIY Zine Pairs well · Punk zines rediscovered Dada cut-and-paste; combine them for ransom-note type with a sharper political edge.
- HfG Ulm Systematic Design Contrasts · Dada's chance operations expose what Ulm's method suppresses; one deliberately random element can humanise an over-engineered system.
- Simplicissimus Satirical Style (Munich) Contrasts · George Grosz drew for Simplicissimus but in Berlin Dada turned satire into photomontage and typographic chaos; choose Simplicissimus for a drawn, legible joke, Dada for a cut-up assault.
- Stenberg Brothers Constructivist Film Poster Pairs well · Dada's montage supplies the method; the Stenbergs discipline it into a diagonal composition with a clear product to sell.
With Surrealist Graphics
- Corporate Identity Modernism Contrasts · Place a single dream image inside a strict corporate grid; the calm system heightens the strangeness.
- Isotype Pictorial Statistics Contrasts · Isotype's one-symbol-one-meaning is the antithesis of Surrealist ambiguity; decide whether the viewer should decode or be disturbed.
- Psychedelic Poster Pairs well · Psychedelic posters revived Surrealist dream imagery; combine them for hallucinatory figurative work with melting forms.
- Polish Poster School Pairs well · Polish poster artists fused Surrealist metaphor with painterly lettering; borrow the method for cultural posters built on one uncanny image.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD) Pairs well · Vaughan Oliver drew on Dalí and Surrealism; add an uncanny juxtaposition to a blurred, textured 23 Envelope photograph for a dream-like sleeve.
- Brodovitch Editorial Design (Harper's Bazaar) Pairs well · Take its isolated body parts, torn edges and dreamlike juxtaposition, but apply them to the photographic spread.
- AIZ Political Photomontage (Heartfield) Pairs well · Surrealist photography also makes the impossible look photographed; take its dream logic when a brief needs strangeness, and add the AIZ headline and caption when that strangeness has to land a political point.
- Emblem Book (Motto, Picture & Epigram) Pairs well · Both find meaning in the gap between a picture and the words beside it; pair a framed, uncanny object with a terse motto above and a short verse below for an editorial series that asks to be decoded.