Stylogeny combining Dada × Stenberg Brothers Constructivist Film Poster

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Style combination · Pairs well

Dada × Stenberg Brothers Constructivist Film Poster

Dada's montage supplies the method; the Stenbergs discipline it into a diagonal composition with a clear product to sell.

From the research on Stenberg Brothers Constructivist Film Poster

Mix them and make something Dada Stenberg Brothers Constructivist Film Poster

No!Dada × Stenberg Brothers1916 · 1924
A sample layout drawn from the recipe: shapes from Stenberg Brothers Constructivist Film Poster, their arrangement from Dada, the finish from Dada. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Dada Stenberg Brothers Constructivist Film Poster

Type from Dada
Colour from Stenberg Brothers Constructivist Film Poster
Form from Stenberg Brothers Constructivist Film Poster
Composition from Dada
Surface from Dada

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Dada

No!

Alfa Slab One; Dada used Found wood poster type and Mixed grotesques, Egyptians and Fraktur from the jobbing printer's case

Text · Stenberg Brothers Constructivist Film Poster

A commercial-cinema subvariant of constructivism: the film posters that Vladimir and Georgii Stenberg made in Moscow from 1924 until Georgii's death in 1933. Where parent constructivism served agitprop and book design, these sheets sold films, using stills and drawn figures pushed through distorted perspective, extreme cropping, exaggerated scale and tilted lettering, so the poster conveys the motion of the screen in bold colour.

Jost; Stenberg Brothers Constructivist Film Poster used Hand-drawn, tilted Cyrillic title lettering integrated with the image and Constructed block capitals in the Soviet avant-garde manner

03

The colours

The ground and leading colours come from Stenberg Brothers Constructivist Film Poster, with a counter-accent from Dada. The ink reads on the ground at 4.5:1 or more.

Dada Stenberg Brothers Constructivist Film Poster

  • #e8dcc0 ground · 36%
  • #151515 ink · 14%
  • #f2b705 accent · 18%
  • #c62a1e accent · 14%
  • #c7a76a accent · 10%
  • #2457a6 accent · 8%

As CSS

:root {
  --ground: #e8dcc0;
  --ink: #151515;
  --accent-1: #f2b705;
  --accent-2: #c62a1e;
  --accent-3: #c7a76a;
  --accent-4: #2457a6;
  --font-display: "Alfa Slab One", serif;
  --font-text: "Jost", sans-serif;
}

04

The two styles

1916–1924 · Central Europe, Western Europe Dada Born in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war. Its journals, posters and photomontages tumbled found type, ads and photographs into anarchic compositions that treated every letter as raw material and every rule of legibility as a target. 1924–1933 · Eastern Europe Stenberg Brothers Constructivist Film Poster A commercial-cinema subvariant of constructivism: the film posters that Vladimir and Georgii Stenberg made in Moscow from 1924 until Georgii's death in 1933. Where parent constructivism served agitprop and book design, these sheets sold films, using stills and drawn figures pushed through distorted perspective, extreme cropping, exaggerated scale and tilted lettering, so the poster conveys the motion of the screen in bold colour.

05

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With Stenberg Brothers Constructivist Film Poster

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