Stylogeny combining Art Deco × Taller de Gráfica Popular

Try

Style combination · Contrasts

Art Deco × Taller de Gráfica Popular

Glossy Deco glamour versus gouged, populist black and white: use the contrast to separate luxury from solidarity.

From the research on Taller de Gráfica Popular

Mix them and make something Art Deco Taller de Gráfica Popular

VELVETArt Deco × Taller de1910 · 1937
A sample layout drawn from the recipe: shapes from Art Deco, their arrangement from Art Deco, the finish from Taller de Gráfica Popular. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Art Deco Taller de Gráfica Popular

Type from Art Deco
Colour from Taller de Gráfica Popular
Form from Art Deco
Composition from Art Deco
Surface from Taller de Gráfica Popular

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Art Deco

Velvet

Poiret One, standing in for Bifur (A. M. Cassandre, 1929)

Text · Taller de Gráfica Popular

A Mexico City printmaking collective founded in 1937 around Leopoldo Méndez, Pablo O'Higgins and Luis Arenal to put art at the service of popular and anti-fascist struggles. Heir to Posada's broadsides, it produced cheap linocut, woodcut and lithographic posters, leaflets, portfolios and books: dense black-and-white images of workers, peasants and revolutionary history, often captioned with bold letterpress headlines.

Inter; Taller de Gráfica Popular used Condensed wood-type gothic headlines and Hand-cut linocut lettering

03

The colours

The ground and leading colours come from Taller de Gráfica Popular, with a counter-accent from Art Deco. The ink reads on the ground at 4.5:1 or more.

Art Deco Taller de Gráfica Popular

  • #f0e8d6 ground · 36%
  • #151515 ink · 14%
  • #c0392b accent · 18%
  • #c9a227 accent · 14%
  • #d9c39a accent · 10%
  • #8c1c26 accent · 8%

As CSS

:root {
  --ground: #f0e8d6;
  --ink: #151515;
  --accent-1: #c0392b;
  --accent-2: #c9a227;
  --accent-3: #d9c39a;
  --accent-4: #8c1c26;
  --font-display: "Poiret One", sans-serif;
  --font-text: "Inter", sans-serif;
}

05

More combinations

With Art Deco

All 23 combinations with Art Deco

With Taller de Gráfica Popular

All 15 combinations with Taller de Gráfica Popular

Every style combination