Stylogeny combining Polish Poster School × International Typographic Style

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Style combination · Contrasts

Polish Poster School × International Typographic Style

Painterly ambiguity versus objective grid and photography; borrow one hand-painted image to warm a Swiss-style cultural series.

From the research on Polish Poster School

Mix them and make something Polish Poster School International Typographic Style

FormPolish Poster School × International Typographic
A sample layout drawn from the recipe: shapes from Polish Poster School, their arrangement from International Typographic Style, the finish from Polish Poster School. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Polish Poster School International Typographic Style

Type from International Typographic Style

Polish Poster School avoids grotesque & neo-grotesque: this is where the two pull against each other, which is the point of the contrast.

Colour from International Typographic Style
Form from Polish Poster School
Composition from International Typographic Style

Polish Poster School avoids modular grid: this is where the two pull against each other, which is the point of the contrast.

Surface from Polish Poster School

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · International Typographic Style

Form

Inter Tight, standing in for Akzidenz-Grotesk

Text · Polish Poster School

A painterly, metaphorical poster culture that flourished in communist Poland, chiefly for film, theatre, opera and circus. Working for state publishers, free of commercial pressure but under censorship, designers such as Henryk Tomaszewski, Jan Lenica and Roman Cieślewicz replaced star photographs with a single witty or unsettling visual idea, painted or collaged by hand and lettered in the artist's own handwriting.

Archivo; Polish Poster School used Henryk Tomaszewski's casual handwritten capitals and Brush- and crayon-drawn title lettering

03

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Polish Poster School. The ink reads on the ground at 4.5:1 or more.

Polish Poster School International Typographic Style

  • #f2f0e9 ground · 36%
  • #111111 ink · 14%
  • #e1251b accent · 18%
  • #1f4e9c accent · 14%
  • #d6a23a accent · 10%
  • #7a7a7a accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #1f4e9c;
  --accent-3: #d6a23a;
  --accent-4: #7a7a7a;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Archivo", sans-serif;
}

05

More combinations

With Polish Poster School

All 22 combinations with Polish Poster School

With International Typographic Style

All 97 combinations with International Typographic Style

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