Stylogeny combining O Pasquim Satirical Press × International Typographic Style

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Style combination · Contrasts

O Pasquim Satirical Press × International Typographic Style

A rigid grid and neutral type are the opposite of Pasquim's dense, hand-lettered, cartoon-filled page.

From the research on O Pasquim Satirical Press

Mix them and make something O Pasquim Satirical Press International Typographic Style

A cartoon man in a black suit and red tie shouts from a lectern with three microphones at a group of listeners looking up at him. Large lettering reads “MENOS BLÁ BLÁ,” surrounded by rectangular red, blue, black and gray panels on an off-white background.
AI-generated by Stylogeny from the recipe below, and checked against it: the type from O Pasquim Satirical Press, the form from O Pasquim Satirical Press, the composition from International Typographic Style. Not a real or historical work.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

O Pasquim Satirical Press International Typographic Style

Type from O Pasquim Satirical Press

International Typographic Style avoids eclectic mixing: this is where the two pull against each other, which is the point of the contrast.

Colour from International Typographic Style
Form from O Pasquim Satirical Press
Composition from International Typographic Style
Surface from O Pasquim Satirical Press

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · O Pasquim Satirical Press

Form

Londrina Solid, standing in for Cartoonists' own hand lettering

Text · International Typographic Style

A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

Inter; International Typographic Style used Akzidenz-Grotesk and Helvetica

03

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from O Pasquim Satirical Press. The ink reads on the ground at 4.5:1 or more.

O Pasquim Satirical Press International Typographic Style

  • #f2f0e9 ground · 36%
  • #111111 ink · 14%
  • #e1251b accent · 18%
  • #d8cfb4 accent · 14%
  • #1f4e9c accent · 10%
  • #8a8575 accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #d8cfb4;
  --accent-3: #1f4e9c;
  --accent-4: #8a8575;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Inter", sans-serif;
}

05

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