Stylogeny combining O Pasquim Satirical Press × Tropicália Graphic Design

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Style combination · Pairs well

O Pasquim Satirical Press × Tropicália Graphic Design

A contemporary Brazilian counterculture; Tropicália's colour and collage can lift Pasquim's monochrome page.

From the research on O Pasquim Satirical Press

Mix them and make something O Pasquim Satirical Press Tropicália Graphic Design

NoiseNoiseO Pasquim × Tropicália Graphic1969 · 1964
A sample layout drawn from the recipe: shapes from O Pasquim Satirical Press, their arrangement from Tropicália Graphic Design, the finish from Tropicália Graphic Design. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

O Pasquim Satirical Press Tropicália Graphic Design

Type from O Pasquim Satirical Press
Colour from Tropicália Graphic Design
Form from O Pasquim Satirical Press
Composition from Tropicália Graphic Design
Surface from Tropicália Graphic Design

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · O Pasquim Satirical Press

Noise

Londrina Solid, standing in for Cartoonists' own hand lettering

Text · Tropicália Graphic Design

The graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil. In the spirit of Oswald de Andrade's cultural cannibalism, it swallows Pop, psychedelia and Art Nouveau together with Brazilian popular kitsch: a cut-out photograph of the singer in a saturated, heavily outlined drawn world of tropical and national symbols, under hand-drawn titles. Under the dictatorship, irony and allegory said what could not be said.

Archivo; Tropicália Graphic Design used Art Nouveau-revival hand lettering and Comic-book display lettering projected upward

03

The colours

The ground and leading colours come from Tropicália Graphic Design, with a counter-accent from O Pasquim Satirical Press. The ink reads on the ground at 4.5:1 or more.

O Pasquim Satirical Press Tropicália Graphic Design

  • #f6c400 ground · 36%
  • #161616 ink · 14%
  • #d6177a accent · 18%
  • #8a8575 accent · 14%
  • #d9261c accent · 10%
  • #00873e accent · 8%

As CSS

:root {
  --ground: #f6c400;
  --ink: #161616;
  --accent-1: #d6177a;
  --accent-2: #8a8575;
  --accent-3: #d9261c;
  --accent-4: #00873e;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Tropicália Graphic Design: The posters and covers remain under copyright and the photographs show named, living or recently living artists: borrow the method (a cut-out photograph in a saturated drawn world, national emblems turned ironic), not a particular sleeve or face. Tropicália used bananas, parrots and the flag's colours to mock the exotic image of Brazil and nationalist good taste; using them straight as tropical decoration reverses its meaning. Since 2015 the flag and the yellow team shirt have also become widespread conservative emblems in Brazil, so a straight verde-amarelo pastiche aimed at Brazilian audiences now reads as a partisan statement.

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