Stylogeny combining Finnish Bold Print × Kanga

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Style combination · Contrasts

Finnish Bold Print × Kanga

Both are flat, few-colour printed cotton for the body, but Marimekko runs one enlarged shape edge to edge with no frame and no words, while the kanga closes every cloth in a border and centres a motif above a written message.

From the research on Kanga (Swahili Message Cloth)

Mix them and make something Finnish Bold Print Kanga

WOWFinnish Bold Print × Kanga1951 · 1886
A sample layout drawn from the recipe: shapes from Kanga, their arrangement from Finnish Bold Print, the finish from Finnish Bold Print. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Finnish Bold Print (Marimekko Modernism) Kanga (Swahili Message Cloth)

Type from Kanga
Colour from Finnish Bold Print
Form from Kanga
Composition from Finnish Bold Print
Surface from Finnish Bold Print

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Kanga

Wow

Agbalumo; Kanga used Plain sans capitals and Hand-drawn block capitals

Text · Finnish Bold Print

The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex. Its designers, chiefly Maija Isola, the first (1949-1987), with Vuokko Nurmesniemi (1953-1960) and from 1960 Annika Rimala, painted or cut one motif (stones, a poppy, waves, stripes), enlarged it to repeats often over half a metre and screen-printed it edge to edge in a few flat inks, often on white. It turns the Nordic ideal of good everyday things into one pattern for dress, curtain and home; from 1974 Fujiwo Ishimoto added brushstroke and calligraphic marks.

Inter; Finnish Bold Print used The Marimekko wordmark (in use since 1954) and Selvedge inscriptions repeated along the edge of the cloth, naming designer, pattern, maker, country and year

03

The colours

The ground and leading colours come from Finnish Bold Print, with a counter-accent from Kanga. The ink reads on the ground at 4.5:1 or more.

Finnish Bold Print (Marimekko Modernism) Kanga (Swahili Message Cloth)

  • #f7f5f0 ground · 36%
  • #141414 ink · 14%
  • #ef7d1a accent · 18%
  • #f0b323 accent · 14%
  • #d4211c accent · 10%
  • #e8478b accent · 8%

As CSS

:root {
  --ground: #f7f5f0;
  --ink: #141414;
  --accent-1: #ef7d1a;
  --accent-2: #f0b323;
  --accent-3: #d4211c;
  --accent-4: #e8478b;
  --font-display: "Agbalumo", cursive;
  --font-text: "Inter", sans-serif;
}

Use it with care

Finnish Bold Print (Marimekko Modernism): Many of the best-known patterns, Unikko and Kivet among them, are still produced by Marimekko and remain protected designs, so work in the manner rather than copying them. Folk sources carry two further, separate risks. Anonymous folk ornament can be living devotional material: the käspaikka, the Karelian linen towel named in Isola's 1959 print, is still used to dress icons in Orthodox churches and homes, so abstract such ornament rather than quote it, and keep it out of contexts that trivialise it. A named folk artist's work is authored, not a shared tradition: in 2013 Kristina Isola admitted that her 'Metsänväki' (2007), by then painted on a Finnair aircraft, copied elements of Maria Prymachenko's 1963 painting 'Rat on a Journey'; Finnair undertook to repaint the plane and Marimekko ended its collaboration with Kristina Isola in September 2013.

Kanga (Swahili Message Cloth): Kanga is the living dress of East African, especially Swahili, women: it wraps newborns, shrouds the dead and carries messages between neighbours, spouses and rivals, so its words matter more than its pattern. Never fill the text box with invented pseudo-Swahili or decorative Arabic letters (set Arabic script only when it spells a real, checked saying); use the brief's own words, or a real saying checked by a Swahili speaker with its translation, because a careless phrase can insult and some sayings invoke God. Some designs carry meanings of their own: the kisutu is bridal wear, in green or blue for a second or third marriage. Do not reuse portraits of real politicians or party emblems from campaign kangas out of context, and credit and commission East African designers and mills rather than presenting a generic 'African print'.

05

More combinations

With Finnish Bold Print

All 19 combinations with Finnish Bold Print

With Kanga

Every style combination