Style combination · Pairs well
Escuela Bruguera × UPA
Both caricature ordinary postwar people for laughs; borrow UPA's flat colour fields and sparse, stylised staging for a Bruguera-type gag on a poster or in animation, while keeping the grotesque faces, the onomatopoeia and the final blow.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Escuela Bruguera (Spanish Humour Comics) UPA & Cartoon Modern
- Type from Escuela Bruguera
- Colour from UPA
- Form from Escuela Bruguera
- Composition from Escuela Bruguera
- Surface from UPA
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Escuela Bruguera
Wow
Londrina Solid; Escuela Bruguera used Hand-lettered pen dialogue in balloons and captions and Typed balloon text from the 1960s
Text · UPA
The modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired. Former Disney artists who looked to Matisse, Klee, Dufy, Léger and Picasso turned against Disney's illusionism. They flattened character and setting into one plane: caricatures in a clean line, colour laid flat and often slipped off that line, rooms cut to a few shapes on one shade or tilted askew, and limited animation. Gerald McBoing-Boing (1950), its drawings likened to Saul Steinberg's, and Mr. Magoo carried the look to Warner Bros., MGM, Disney and television.
Newsreader; UPA used Playful hand-drawn cartoon lettering and Gestural biomorphic display letters
03
The colours
The ground and leading colours come from UPA, with a counter-accent from Escuela Bruguera. The ink reads on the ground at 4.5:1 or more.
Escuela Bruguera (Spanish Humour Comics) UPA & Cartoon Modern
-
#1c1c1cground · 36% -
#f1e8d2ink · 14% -
#d8a32baccent · 18% -
#d6482caccent · 14% -
#2e8c87accent · 10% -
#e893a4accent · 8%
As CSS
:root {
--ground: #1c1c1c;
--ink: #f1e8d2;
--accent-1: #d8a32b;
--accent-2: #d6482c;
--accent-3: #2e8c87;
--accent-4: #e893a4;
--font-display: "Londrina Solid", cursive;
--font-text: "Newsreader", serif;
}
Use it with care
Escuela Bruguera (Spanish Humour Comics): Mortadelo y Filemón, Zipi y Zape, Carpanta, Superlópez and the other Bruguera characters are still published and adapted by Ediciones B, part of Penguin Random House since 2017 (Bruguera registered characters in its own name, as it did Superlópez, taking them from their authors): draw your own types, mastheads and gags in the shared idiom, never ask an image model for these characters or for a named cartoonist's hand, and do not present a generated page as a vintage tebeo. The humour runs on stock types, violence and humiliation (the spinster hunting a husband, the beaten child): aim the satire at pretension and power, not at people's bodies, sex, class or origin.
UPA & Cartoon Modern: Mr. Magoo and Gerald McBoing-Boing are still licensed characters, and the films are not free to copy. Borrow the method (a flat field, a caricature, colour slipping off the line), never the characters, and do not present new work as a UPA film. Leave out the Asian caricature of Magoo's houseboy Charlie, which was dropped in the late 1960s, and gags that mock disability: blind and low-vision groups, including the National Federation of the Blind, protested the 1997 Magoo film.
04
The two styles
05
More combinations
With Escuela Bruguera
- American Four-Colour Comic Book (Golden to Bronze Age) Contrasts · Jan's Superlópez began as a parody of Superman: take the comic book's heroic anatomy, foreshortening and cosmic stakes and deflate them into a clerk's one-page gag about office trouble, with a humiliating last panel.
- ROSTA Windows Contrasts · Both tell satire in sequences of crude, flat-colour stock figures with hand lettering; ROSTA hand-stencilled numbered news frames with rhymed captions for shop windows as open agitation, while Bruguera printed balloon gags in children's weeklies that end on a blow and keep the satire under the fun.
- Ligne Claire (Franco-Belgian Clear Line) Contrasts · Both are mid-century European weekly-magazine comics in outlined drawing and flat colour; ligne claire sets caricatured heroes in researched, evenly drawn decor, while the Bruguera gag strip swells its losers into grotesque caricature against barely sketched backgrounds and ends on a blow. Ibáñez's El sulfato atómico (1969) did borrow Franco-Belgian detail, chiefly from Franquin.
- Spanish Civil War Poster Contrasts · Barcelona's wartime posters agitated openly in large single images; a decade later in the same city, Bruguera's cartoonists put postwar hunger and petty tyranny into children's gags under Franco's censors, who made them soften after the 1955 decree. Choose the poster for an open call, the gag strip for satire kept under the fun.
- Turkish Weekly Humour Magazines (Gırgır to Uykusuz) Contrasts · Both are weekly humour magazines from a stable of cartoonists, with grotesque caricature in hand-lettered panels. Bruguera kept its satire of manners under children's slapstick for Franco's censors; the Turkish weeklies put named politicians on the cover every week and took the lawsuits that followed.
- La Movida Madrileña Graphics Contrasts · Both are Spanish comics: Bruguera's Barcelona weeklies caricatured postwar losers in regular gag panels for children under Franco's censors, while Madriz and the Movida fanzines gave adults experimental, drug- and sex-aware strips, some of which barely told a story, paid for by Madrid's city council.
- Mexican Historieta (Pepines to Sensacionales) Contrasts · Two Spanish-language humour lines of the same decades: Bruguera's tebeos are flat-coloured slapstick for children, while the Sensacionales caricature adult barrio and market types in crowded, fully painted scenes with sex and double meanings.
- Underground Comix Contrasts · Both draw rubbery big-footed caricatures, but Bruguera's are coloured, family-friendly gags; the undergrounds use the same cartoon body for adult taboo.
With UPA
- Push Pin Style Contrasts · Its New York contemporary shared UPA's comic, distorted figures and irony but went the opposite way on ornament: Push Pin piled on revived Victorian and Art Nouveau lettering, borders and ornament, while UPA stripped the picture to a figure, a line and a flat field.
- Ligne Claire (Franco-Belgian Clear Line) Contrasts · Both draw cartoon characters in a clean line with flat colour, but the clear line closes every contour exactly and sets its figures in researched, deep, realistic streets. UPA often lets the colour slip off the line and erases the setting down to a single shade or tilts it into skewed perspective.
- American Mid-Century Modernism Pairs well · Its print parent: Alvin Lustig drew UPA's logo. Both use flat colour, simple shapes and visual wit. Add UPA's caricatured characters and stripped sets to a Rand- or Lustig-style layout when an idea needs a cast of people rather than a single symbol.
- Thaw Modernism (Soviet and Czechoslovak) Contrasts · The nearest genome in the atlas, and close kin in animation: critics found that Khitruk's Story of a Crime (1962) looked more like UPA than Disney, and called it a rare example of Soviet cartoon modern design. It shares the limited movement and the set cut down to its props. But Thaw modernism prints a few clear pastel inks on a light ground and aims at civic, Sputnik-age optimism, while UPA sets one or two caricatures on a single, often saturated, flat field, often lets the colour slip off the line and pokes fun at American folkways.
- Corporate Memphis Contrasts · A distant flat-figure descendant: both distort the body over flat colour, but Corporate Memphis is faceless, smooth and earnest. UPA often keeps a drawn line slipping off its colour, caricatures people and their movements, and pokes fun at them.
- Risograph & Indie Print Culture Pairs well · Riso's flat spot inks and loose registration naturally reproduce the divorced line, which suits small-run picture books, posters and zines today.
- Rubber-Hose Revival (Cartoon Mascot Graphics) Contrasts · UPA rejected exactly this: it traded rubbery full movement and round bodies for angular caricature, flat modernist sets and limited animation.
- Flash Vector Cartoon (Newgrounds-Era Web Animation) Contrasts · Same limited-animation logic, but hand-painted, off-register and spare; set against mechanical vector lines and tweened puppets.