Stylogeny combining Escuela Bruguera × Mexican Historieta

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Style combination · Contrasts

Escuela Bruguera × Mexican Historieta

Two Spanish-language humour lines of the same decades: Bruguera's tebeos are flat-coloured slapstick for children, while the Sensacionales caricature adult barrio and market types in crowded, fully painted scenes with sex and double meanings.

From the research on Mexican Historieta (Pepines to Sensacionales)

Mix them and make something Escuela Bruguera Mexican Historieta

WOWEscuela Bruguera × Mexican Historieta
A sample layout drawn from the recipe: shapes from Escuela Bruguera, their arrangement from Escuela Bruguera, the finish from Mexican Historieta. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Escuela Bruguera (Spanish Humour Comics) Mexican Historieta (Pepines to Sensacionales)

Type from Mexican Historieta
Colour from Escuela Bruguera
Form from Escuela Bruguera
Composition from Escuela Bruguera
Surface from Mexican Historieta

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Mexican Historieta

Wow

Londrina Solid, standing in for Hand-lettered balloon and caption text written by a letterer on each page (El Libro Vaquero still had its balloons lettered by hand in 2012)

Text · Escuela Bruguera

The house style of Editorial Bruguera's humour cartoonists in Barcelona from 1947 to 1986, named the 'Escuela Bruguera' by Terenci Moix in 1968. Grotesque caricatures of everyday Spanish types (a starving tramp, warring spinster sisters, two bungling agents) act out one-page gags in tiers of small panels against barely sketched urban settings, with onomatopoeia and motion symbols, and the gag ends in a blow. Halfway between children's fun and satire of manners, it mirrored postwar hunger and petty tyranny under Franco's censors, who made it soften after the 1955 decree on children's press.

Archivo; Escuela Bruguera used Hand-lettered pen dialogue in balloons and captions and Typed balloon text from the 1960s

03

The colours

The ground and leading colours come from Escuela Bruguera, with a counter-accent from Mexican Historieta. The ink reads on the ground at 4.5:1 or more.

Escuela Bruguera (Spanish Humour Comics) Mexican Historieta (Pepines to Sensacionales)

  • #f5eedb ground · 36%
  • #1b1a19 ink · 14%
  • #f3c13a accent · 18%
  • #d63a2f accent · 14%
  • #2f6db5 accent · 10%
  • #f2b08c accent · 8%

As CSS

:root {
  --ground: #f5eedb;
  --ink: #1b1a19;
  --accent-1: #f3c13a;
  --accent-2: #d63a2f;
  --accent-3: #2f6db5;
  --accent-4: #f2b08c;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Escuela Bruguera (Spanish Humour Comics): Mortadelo y Filemón, Zipi y Zape, Carpanta, Superlópez and the other Bruguera characters are still published and adapted by Ediciones B, part of Penguin Random House since 2017 (Bruguera registered characters in its own name, as it did Superlópez, taking them from their authors): draw your own types, mastheads and gags in the shared idiom, never ask an image model for these characters or for a named cartoonist's hand, and do not present a generated page as a vintage tebeo. The humour runs on stock types, violence and humiliation (the spinster hunting a husband, the beaten child): aim the satire at pretension and power, not at people's bodies, sex, class or origin.

Mexican Historieta (Pepines to Sensacionales): Memín Pinguín is drawn in the 'darky' iconography of blackface, and his mother as a 'mammy' caricature; his 2005 Mexican stamps were criticised by the White House press secretary ('racial stereotypes are offensive no matter what their origin'), Jesse Jackson and the Hispanic civil-rights groups LULAC and NCLR, so do not copy his features or use racial caricature of any kind, and give every character the same anatomy and drawing care. Kalimán is an Orientalist figure, a turbaned 'prince of India' and mystic: do not take him as a model for exoticised 'Oriental' types. The Sensacionales and the Libro Vaquero covers sell women's bodies to male readers and are often called machista: draw adults with dignity and consent and leave out the stock 'easy woman'. Memín, Kalimán, La Familia Burrón, Lágrimas, Risas y Amor and El Libro Vaquero are still owned by their publishers and heirs: draw your own characters and mastheads, never ask an image model for these characters or a named artist's hand, and never present a generated page or cover as a vintage historieta.

05

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