Style combination · Contrasts
Corporate Memphis × UPA
A distant flat-figure descendant: both distort the body over flat colour, but Corporate Memphis is faceless, smooth and earnest. UPA often keeps a drawn line slipping off its colour, caricatures people and their movements, and pokes fun at them.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Corporate Memphis UPA & Cartoon Modern
- Type from Corporate Memphis
- Colour from Corporate Memphis
- Form from Corporate Memphis
- Composition from UPA
- Surface from UPA
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Text · UPA
The modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired. Former Disney artists who looked to Matisse, Klee, Dufy, Léger and Picasso turned against Disney's illusionism. They flattened character and setting into one plane: caricatures in a clean line, colour laid flat and often slipped off that line, rooms cut to a few shapes on one shade or tilted askew, and limited animation. Gerald McBoing-Boing (1950), its drawings likened to Saul Steinberg's, and Mr. Magoo carried the look to Warner Bros., MGM, Disney and television.
Newsreader; UPA used Playful hand-drawn cartoon lettering and Gestural biomorphic display letters
03
The colours
The ground and leading colours come from Corporate Memphis, with a counter-accent from UPA. The ink reads on the ground at 4.5:1 or more.
Corporate Memphis UPA & Cartoon Modern
-
#ffffffground · 36% -
#2f2e41ink · 14% -
#ffc857accent · 18% -
#d8a32baccent · 14% -
#6c63ffaccent · 10% -
#d6482caccent · 8%
As CSS
:root {
--ground: #ffffff;
--ink: #2f2e41;
--accent-1: #ffc857;
--accent-2: #d8a32b;
--accent-3: #6c63ff;
--accent-4: #d6482c;
--font-display: "Hanken Grotesk", sans-serif;
--font-text: "Newsreader", serif;
}Use it with care
UPA & Cartoon Modern: Mr. Magoo and Gerald McBoing-Boing are still licensed characters, and the films are not free to copy. Borrow the method (a flat field, a caricature, colour slipping off the line), never the characters, and do not present new work as a UPA film. Leave out the Asian caricature of Magoo's houseboy Charlie, which was dropped in the late 1960s, and gags that mock disability: blind and low-vision groups, including the National Federation of the Blind, protested the 1997 Magoo film.
04
The two styles
05
More combinations
With Corporate Memphis
- Polish Poster School Contrasts · Polish poster metaphor and painterly ambiguity show how much illustration can say once it stops being generic.
- Risograph & Indie Print Culture Pairs well · Add riso grain and two spot inks to the figures to escape the over-familiar SaaS sheen and give them printed warmth.
- DTC 'Blanding' / Millennial Minimalism Pairs well · Its photo-led start-up sibling: pair Corporate Memphis figures with blanding's pastel ground and geometric sans when a brand needs both people and product.
- Brutalist Web Design Contrasts · Brutalism's raw honesty is the opposite of this friendly gloss; reach for it when a brand needs credibility over cheer.
- Memphis Design Contrasts · The original's real colour clash, irony and Sottsass or Du Pasquier patterns are the foil to generic confetti blobs; borrow one genuine Memphis pattern to give the illustration an edge.
- Rubber-Hose Revival (Cartoon Mascot Graphics) Contrasts · Both draw stretched figures in flat colour, but the revival gives each brand its own outlined, nostalgic mascot where Corporate Memphis uses interchangeable faceless people.
- CalArts Style (Rounded Cartoon Character Design) Pairs well · Both use flat fills and simplified figures; borrow its pastel UI-illustration palette, but keep faces and expressions, which Corporate Memphis drops.
- Data Humanism Contrasts · Both aim to feel warm and human, but Corporate Memphis draws generic faceless figures for mood, while data humanism draws the specific data of specific people. Replace stock warmth with a drawing of real data when a brand needs sincerity.
With UPA
- Push Pin Style Contrasts · Its New York contemporary shared UPA's comic, distorted figures and irony but went the opposite way on ornament: Push Pin piled on revived Victorian and Art Nouveau lettering, borders and ornament, while UPA stripped the picture to a figure, a line and a flat field.
- Ligne Claire (Franco-Belgian Clear Line) Contrasts · Both draw cartoon characters in a clean line with flat colour, but the clear line closes every contour exactly and sets its figures in researched, deep, realistic streets. UPA often lets the colour slip off the line and erases the setting down to a single shade or tilts it into skewed perspective.
- American Mid-Century Modernism Pairs well · Its print parent: Alvin Lustig drew UPA's logo. Both use flat colour, simple shapes and visual wit. Add UPA's caricatured characters and stripped sets to a Rand- or Lustig-style layout when an idea needs a cast of people rather than a single symbol.
- Thaw Modernism (Soviet and Czechoslovak) Contrasts · The nearest genome in the atlas, and close kin in animation: critics found that Khitruk's Story of a Crime (1962) looked more like UPA than Disney, and called it a rare example of Soviet cartoon modern design. It shares the limited movement and the set cut down to its props. But Thaw modernism prints a few clear pastel inks on a light ground and aims at civic, Sputnik-age optimism, while UPA sets one or two caricatures on a single, often saturated, flat field, often lets the colour slip off the line and pokes fun at American folkways.
- Risograph & Indie Print Culture Pairs well · Riso's flat spot inks and loose registration naturally reproduce the divorced line, which suits small-run picture books, posters and zines today.
- Rubber-Hose Revival (Cartoon Mascot Graphics) Contrasts · UPA rejected exactly this: it traded rubbery full movement and round bodies for angular caricature, flat modernist sets and limited animation.
- Flash Vector Cartoon (Newgrounds-Era Web Animation) Contrasts · Same limited-animation logic, but hand-painted, off-register and spare; set against mechanical vector lines and tweened puppets.
- French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) Pairs well · UPA's flat, slipped colour and deadpan caricature carry the same good-natured wit into motion; use it to animate a gag poster for screens.