Style combination · Contrasts
Push Pin Style × UPA
Its New York contemporary shared UPA's comic, distorted figures and irony but went the opposite way on ornament: Push Pin piled on revived Victorian and Art Nouveau lettering, borders and ornament, while UPA stripped the picture to a figure, a line and a flat field.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Push Pin Style UPA & Cartoon Modern
- Type from Push Pin Style
- Colour from Push Pin Style
- Form from Push Pin Style
- Composition from UPA
- Surface from UPA
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Text · UPA
The modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired. Former Disney artists who looked to Matisse, Klee, Dufy, Léger and Picasso turned against Disney's illusionism. They flattened character and setting into one plane: caricatures in a clean line, colour laid flat and often slipped off that line, rooms cut to a few shapes on one shade or tilted askew, and limited animation. Gerald McBoing-Boing (1950), its drawings likened to Saul Steinberg's, and Mr. Magoo carried the look to Warner Bros., MGM, Disney and television.
Newsreader; UPA used Playful hand-drawn cartoon lettering and Gestural biomorphic display letters
03
The colours
The ground and leading colours come from Push Pin Style, with a counter-accent from UPA. The ink reads on the ground at 4.5:1 or more.
Push Pin Style UPA & Cartoon Modern
-
#f4e9cfground · 36% -
#1b1b1bink · 14% -
#f2b632accent · 18% -
#e0512faccent · 14% -
#2e86abaccent · 10% -
#9b4f96accent · 8%
As CSS
:root {
--ground: #f4e9cf;
--ink: #1b1b1b;
--accent-1: #f2b632;
--accent-2: #e0512f;
--accent-3: #2e86ab;
--accent-4: #9b4f96;
--font-display: "Righteous", sans-serif;
--font-text: "Newsreader", serif;
}Use it with care
UPA & Cartoon Modern: Mr. Magoo and Gerald McBoing-Boing are still licensed characters, and the films are not free to copy. Borrow the method (a flat field, a caricature, colour slipping off the line), never the characters, and do not present new work as a UPA film. Leave out the Asian caricature of Magoo's houseboy Charlie, which was dropped in the late 1960s, and gags that mock disability: blind and low-vision groups, including the National Federation of the Blind, protested the 1997 Magoo film.
04
The two styles
05
More combinations
With Push Pin Style
- Psychedelic Poster Pairs well · Both revive Art Nouveau lettering; add Push Pin's clean contour and wit to tame psychedelic excess into readable posters.
- International Typographic Style Contrasts · Push Pin defined itself against Helvetica neutrality; pit a bespoke illustrated letterform against a Swiss grid to dramatise personality versus system.
- Corporate Memphis Contrasts · Generic, faceless corporate figures are the opposite of Push Pin's authored characters; use Push Pin to restore a distinct illustrative voice.
- Belle Époque Lithographic Poster Pairs well · Borrow Chéret's dancing figures alongside Push Pin's revived display faces for exuberant entertainment graphics.
- Phototype Expressive Typography (Lubalin & U&lc) Pairs well · Push Pin revives old styles through drawn figures and Lubalin through the letters themselves; pair a Push Pin illustration with a swash, tightly kerned Lubalin headline for full 1970s New York warmth.
- Angura Theatre Poster Pairs well · Yokoo started from Push Pin's illustrated eclecticism; pair Push Pin's period-pastiche lettering with angura's crowded Japanese ephemera.
- Ligne Claire (Franco-Belgian Clear Line) Contrasts · Push Pin also draws in outline and flat colour, but mixes revived Victorian and Art Nouveau display faces, ornament and distortion; switch to ligne claire for one disciplined line, no ornament and evenly legible scenes.
- Blue Note Jazz Sleeve Modernism Contrasts · Same city and years, opposite method: Push Pin draws figures and revives Victorian display letters, while Blue Note crops a photograph and sets one grotesque huge.
With UPA
- Ligne Claire (Franco-Belgian Clear Line) Contrasts · Both draw cartoon characters in a clean line with flat colour, but the clear line closes every contour exactly and sets its figures in researched, deep, realistic streets. UPA often lets the colour slip off the line and erases the setting down to a single shade or tilts it into skewed perspective.
- American Mid-Century Modernism Pairs well · Its print parent: Alvin Lustig drew UPA's logo. Both use flat colour, simple shapes and visual wit. Add UPA's caricatured characters and stripped sets to a Rand- or Lustig-style layout when an idea needs a cast of people rather than a single symbol.
- Thaw Modernism (Soviet and Czechoslovak) Contrasts · The nearest genome in the atlas, and close kin in animation: critics found that Khitruk's Story of a Crime (1962) looked more like UPA than Disney, and called it a rare example of Soviet cartoon modern design. It shares the limited movement and the set cut down to its props. But Thaw modernism prints a few clear pastel inks on a light ground and aims at civic, Sputnik-age optimism, while UPA sets one or two caricatures on a single, often saturated, flat field, often lets the colour slip off the line and pokes fun at American folkways.
- Corporate Memphis Contrasts · A distant flat-figure descendant: both distort the body over flat colour, but Corporate Memphis is faceless, smooth and earnest. UPA often keeps a drawn line slipping off its colour, caricatures people and their movements, and pokes fun at them.
- Risograph & Indie Print Culture Pairs well · Riso's flat spot inks and loose registration naturally reproduce the divorced line, which suits small-run picture books, posters and zines today.
- Rubber-Hose Revival (Cartoon Mascot Graphics) Contrasts · UPA rejected exactly this: it traded rubbery full movement and round bodies for angular caricature, flat modernist sets and limited animation.
- Flash Vector Cartoon (Newgrounds-Era Web Animation) Contrasts · Same limited-animation logic, but hand-painted, off-register and spare; set against mechanical vector lines and tweened puppets.
- French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) Pairs well · UPA's flat, slipped colour and deadpan caricature carry the same good-natured wit into motion; use it to animate a gag poster for screens.