Style combination · Contrasts

Egyptian Painted Film Poster × International Typographic Style

Place one painted Arabic title and star head on a neutral grid with grotesque credits to make the clash of melodrama and order the subject.

From the research on Egyptian Painted Film Poster

Mix them and make something Egyptian Painted Film Poster International Typographic Style

A sample layout drawn from the recipe: shapes from Egyptian Painted Film Poster, their arrangement from International Typographic Style, the finish from Egyptian Painted Film Poster. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Egyptian Painted Film Poster International Typographic Style

Type from Egyptian Painted Film Poster: Brush & pen calligraphy
Hand-lettering
Colour from International Typographic Style: Limited spot colours
Flat fields
Form from Egyptian Painted Film Poster: Naturalistic depiction
Restrained accents
Composition from International Typographic Style: Modular grid
Dynamic asymmetry

Egyptian Painted Film Poster avoids modular grid: this is where the two pull against each other, which is the point of the contrast.
Surface from Egyptian Painted Film Poster: Hard offset shadow
Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Egyptian Painted Film Poster

Form

Rakkas, standing in for Hand-painted Arabic calligraphic title logotypes

Text · International Typographic Style

A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

Inter; International Typographic Style used Akzidenz-Grotesk and Helvetica

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Egyptian Painted Film Poster. The ink reads on the ground at 4.5:1 or more.

Egyptian Painted Film Poster International Typographic Style

#f2f0e9 ground · 36%
#111111 ink · 14%
#e1251b accent · 18%
#f2c230 accent · 14%
#1f4e9c accent · 10%
#7a7a7a accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #f2c230;
  --accent-3: #1f4e9c;
  --accent-4: #7a7a7a;
  --font-display: "Rakkas", cursive;
  --font-text: "Inter", sans-serif;
}

The two styles

A vintage-style painted poster combines large portraits of a dark-haired woman and a mustached man in a white turban with Egyptian ruins, torch-bearing men, and sailboats on a river at sunset. Red Arabic lettering spans the top, while a woman in a flowing red dress crouches beside a carved stone wall below.

1932–1996 · Middle East & North Africa Egyptian Painted Film Poster The painted publicity of Egyptian cinema from the early talkies to the 1990s, designed outside the studios by artist-printers such as Hassan Mazhar Gassour and printed as colour lithographs in Cairo. Star portraits copied from stills float as cut-out heads above a melodramatic scene. The Arabic title is painted as a one-off calligraphic logotype whose swelling, interlocked strokes can act out the film's theme.

The words “Urban Systems” appear in large black and red lettering at the upper left of an off-white cover. Tall blue, black and grey rectangular blocks rise from the bottom, with fine vertical dividing lines and a red circle at the upper right.

1950–1975 · Central Europe International Typographic Style A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

More combinations

With Egyptian Painted Film Poster

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With International Typographic Style

All 97 combinations with International Typographic Style

Every style combination