Style combination · Contrasts
Cuban Revolutionary Poster × West German Conceptual Film
The ICAIC film posters of revolutionary Cuba also read a film metaphorically and reduce it to one silhouette or visual pun in screenprint, but they let flat, saturated, Pop and psychedelic colour carry the energy and draw or hand-cut the title letters; the Kassel poster mostly keeps to black and one or two inks, a photograph or a hard silhouette and set grotesque type.
Mix them and make something Cuban Revolutionary Poster West German Conceptual Film
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Cuban Revolutionary Poster (OSPAAAL & ICAIC) West German Conceptual Film & Culture Poster (Hillmann and Rambow)
- Type from West German Conceptual Film
- Colour from Cuban Revolutionary Poster
- Form from Cuban Revolutionary Poster
- Composition from West German Conceptual Film
- Surface from West German Conceptual Film
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · West German Conceptual Film
Act
Inter Tight, standing in for Condensed bold grotesque for titles, set tight and often stacked (Panzerkreuzer Potemkin, 1967; Sturm über Asien; Der Malteser Falke, 1972; Rambow's Die Hamletmaschine, 1980)
Text · Cuban Revolutionary Poster
The poster culture of revolutionary Cuba, produced for the film institute ICAIC and the solidarity organisation OSPAAAL. With no commercial advertising and scarce materials, designers made bold silkscreen and offset posters that combined Pop and psychedelic colour, op-art pattern, flat silhouettes and single conceptual images, for cinema and for internationalist causes from Vietnam to Africa.
Archivo; Cuban Revolutionary Poster used Hand-cut silkscreen display lettering and Neo-grotesque sans captions repeated in Spanish, English, French and Arabic
03
The colours
The ground and leading colours come from Cuban Revolutionary Poster, with a counter-accent from West German Conceptual Film. The ink reads on the ground at 4.5:1 or more.
Cuban Revolutionary Poster (OSPAAAL & ICAIC) West German Conceptual Film & Culture Poster (Hillmann and Rambow)
-
#f2ede0ground · 36% -
#1c1c1cink · 14% -
#f5b81caccent · 18% -
#d4441daccent · 14% -
#e3d34eaccent · 10% -
#d6337aaccent · 8%
As CSS
:root {
--ground: #f2ede0;
--ink: #1c1c1c;
--accent-1: #f5b81c;
--accent-2: #d4441d;
--accent-3: #e3d34e;
--accent-4: #d6337a;
--font-display: "Inter Tight", sans-serif;
--font-text: "Archivo", sans-serif;
}Use it with care
West German Conceptual Film & Culture Poster (Hillmann and Rambow): Some posters turn Nazi imagery against itself: a swastika of broken pencils over the 1938 member list of the exiled German PEN (P.E.N. im Exil, 1983) and an egg given Hitler's forelock and moustache (Sein oder Nichtsein, 1964). Displaying Nazi symbols is restricted by law in Germany and several other countries outside contexts such as art, satire, education and history, so keep any such sign unmistakably critical and check the rules where the work will be shown. Rambow's Othello poster (1978) appears to show a face in dark stage make-up, the blackface convention for the role that is now widely rejected: do not borrow it. The posters and their photographs (Hillmann, Rambow, Lienemeyer, van de Sand, Abisag Tüllmann) are in copyright: stage and photograph your own object or cut your own silhouette instead of recreating a poster.
04
The two styles
05
More combinations
With Cuban Revolutionary Poster
- Socialist Realist Propaganda Poster Contrasts · Cuba largely avoided Soviet painted realism; set a flat silhouette against a heroic painting to show abstraction carrying politics.
- Corporate Identity Modernism Contrasts · Militant, colourful single-image posters versus neutral corporate systems; use the Cuban mode where a cause needs urgency.
- Pop Art Graphics Pairs well · Pair Pop's flat, brand-like imagery with Cuban single-idea silhouettes for bold campaign posters.
- Gráfica del 68 (Mexican Student Movement Graphics) Contrasts · OSPAAAL and ICAIC posters were planned, many-coloured and made to last, while the 68 brigades printed one ink for the next march; choose Cuba for a solidarity campaign, 68 for an emergency.
- Saul and Elaine Bass Conceptual Film Graphics Contrasts · ICAIC's film posters also read a film through one silhouette or pun, but in saturated, clashing screenprint colour for a revolutionary public; Bass keeps to one or two flat colours and black, and the symbol's real home is the moving title.
- Pop Achorado (Peruvian Agrarian Reform Posters) Pairs well · Both are state poster programmes that took up pop and op colour; give an OSPAAAL-style single emblem Ruiz Durand's comic contour and enlarged dot ground for a campaign that must read from across a village square.
- Puerto Rican Silkscreen Poster (DIVEDCO & ICP) Pairs well · Both are state-backed Caribbean silkscreen cultures for cinema and the arts, and Puerto Rico's began more than a decade before ICAIC's workshop; combine ICAIC's single conceptual image with Homar's hand-drawn Spanish lettering built into it.
- Atelier Populaire (May '68 Screenprint Poster) Contrasts · Same decade, opposite means: ICAIC's silkscreened film posters and OSPAAAL's mostly offset solidarity posters were polished, many-coloured and made to last, while the Atelier's one anonymous ink was pulled overnight for the next morning's wall; decide which of the two the brief needs.
With West German Conceptual Film
- Basel Object Poster (Swiss Sachplakat) Contrasts · Both isolate one object on a plain ground, but Basel paints a product in glossy lithographic realism to sell it; here the object stands for a film's theme, is cut to a flat silhouette or a grainy photograph, and rarely flatters.
- AIZ Political Photomontage (Heartfield) Pairs well · Heartfield tied four bloody axes into a swastika in 1934; Rambow's broken pencils laid into a swastika over a 1938 PEN list (1983) make the same move of an object turned into an emblem. Borrow the AIZ caption when the poster must accuse, and Rambow's wordless object when it should commemorate.
- Polish Poster School Contrasts · Its contemporary in art-film posters: the Polish school paints the metaphor and letters the title by hand in loose brushwork; take the Kassel route when the same single idea should come from a cropped photograph or a hard silhouette with set grotesque type.
- Hipgnosis Photographic Concept Sleeve Pairs well · Hipgnosis also builds impossible scenes for the camera and lets the photograph vouch for them; add Rambow's plain ground and one line of set grotesque when such a staged photo has to work as a street poster rather than a record sleeve.
- International Typographic Style Contrasts · Shares the set grotesque, flat inks and ornament-free ground, but rejects Swiss objectivity: each poster carries one visual metaphor and a new typographic choice per film instead of a grid and a neutral system.
- French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) Contrasts · Savignac's visual gag is drawn and painted to make people smile at a product; the Kassel poster finds its pun in photographs and silhouettes, and its humour is darker and aimed at a film's or play's subject.
- Saul and Elaine Bass Conceptual Film Graphics Contrasts · Hillmann's posters also refuse star portraits and reduce a film to one sign, but they are static sheets set in grotesque type that often find the sign in a grainy photograph; Bass draws and cuts the sign by hand and builds it as a moving title before it becomes a poster.
- Israeli Political Poster (Tartakover to Lemel) Contrasts · Both can concentrate a poster into a photographed paradox and a set sans-serif title; choose the Israeli dissenting core when Hebrew slogans, national visual memory and the artist as critical witness must carry the argument, rather than a sign extracted from a film or play. Lemel's exhibition and pandemic images remain points of overlap, not a uniquely Israeli photographic technique.