Style combination · Contrasts

Hand-Painted Bollywood Poster × International Typographic Style

Photographic objectivity and white space throw painted melodrama into relief; place a single painted head inside a strict grid.

From the research on Hand-Painted Bollywood Poster

Mix them and make something Hand-Painted Bollywood Poster International Typographic Style

A sample layout drawn from the recipe: shapes from International Typographic Style, their arrangement from Hand-Painted Bollywood Poster, the finish from Hand-Painted Bollywood Poster. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Hand-Painted Bollywood Poster International Typographic Style

Type from Hand-Painted Bollywood Poster: Hand-lettering
Ornamented display

International Typographic Style avoids ornamented display: this is where the two pull against each other, which is the point of the contrast.
Colour from International Typographic Style: Limited spot colours
Flat fields
Form from International Typographic Style: Geometric primitives
Rectilinear
Composition from Hand-Painted Bollywood Poster: Collage & layering
Extreme scale contrast
Surface from Hand-Painted Bollywood Poster: Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hand-Painted Bollywood Poster

Index

Yatra One; Hand-Painted Bollywood Poster used Hand-drawn 3D title logos and Extruded and drop-shadowed display capitals

Text · International Typographic Style

A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

Inter; International Typographic Style used Akzidenz-Grotesk and Helvetica

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Hand-Painted Bollywood Poster. The ink reads on the ground at 4.5:1 or more.

Hand-Painted Bollywood Poster International Typographic Style

#f2f0e9 ground · 36%
#111111 ink · 14%
#e1251b accent · 18%
#f28c1c accent · 14%
#1f4e9c accent · 10%
#b3121b accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #f28c1c;
  --accent-3: #1f4e9c;
  --accent-4: #b3121b;
  --font-display: "Yatra One", cursive;
  --font-text: "Inter", sans-serif;
}

The two styles

A colourful painted-style film poster combines three large portraits with an embracing couple, horsemen, a steam train, snowy mountains, a helicopter, a hilltop fortress and a waterfall. Huge yellow-and-red Devanagari lettering spans the lower portion above a waterfront procession with elephants and boats.

1940–1999 · South Asia Hand-Painted Bollywood Poster The painted publicity of Bombay's Hindi film industry, at its height from the 1940s to the 1980s. Studio artists painted portrait-led montages that were printed by lithography and offset as posters, booklets and press ads, while hoarding painters enlarged them by hand onto giant cinema billboards. Floating star heads, melodramatic colour and bold hand-drawn title logos were its signature until digital photo printing displaced it in the 1990s.

The words “Urban Systems” appear in large black and red lettering at the upper left of an off-white cover. Tall blue, black and grey rectangular blocks rise from the bottom, with fine vertical dividing lines and a red circle at the upper right.

1950–1975 · Central Europe International Typographic Style A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication.

More combinations

With Hand-Painted Bollywood Poster

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With International Typographic Style

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