Style combination · Pairs well

Hand-Painted Bollywood Poster × Indian Pop-Kitsch Design

Old film posters and dialogues are a staple of the style; borrow the painted star heads and drawn title logos of the hand-painted posters for a film-club or café identity, then flatten them into kitsch's vector colour for the merchandise.

From the research on Indian Pop-Kitsch Design (Desi Kitsch)

Mix them and make something Hand-Painted Bollywood Poster Indian Pop-Kitsch Design

A sample layout drawn from the recipe: shapes from Indian Pop-Kitsch Design, their arrangement from Hand-Painted Bollywood Poster, the finish from Hand-Painted Bollywood Poster. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Hand-Painted Bollywood Poster Indian Pop-Kitsch Design (Desi Kitsch)

Type from Hand-Painted Bollywood Poster: Hand-lettering
Ornamented display
Colour from Indian Pop-Kitsch Design: Full polychrome
Flat fields
Form from Indian Pop-Kitsch Design: Stylised figuration
Folk & sacred symbols
Composition from Hand-Painted Bollywood Poster: Collage & layering
Extreme scale contrast
Surface from Hand-Painted Bollywood Poster: Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hand-Painted Bollywood Poster

Pop

Yatra One; Hand-Painted Bollywood Poster used Hand-drawn 3D title logos and Extruded and drop-shadowed display capitals

Text · Indian Pop-Kitsch Design

Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che. Labels such as Happily Unmarried, Playclan, 1469 and Chumbak redrew them as flat, saturated graphics with Hinglish puns and painted-sign lettering on mugs, magnets and notebooks, 'modern yet at the same time Indian'.

Space Grotesk; Indian Pop-Kitsch Design used Truck painters' shaded block capitals for slogans such as 'Horn OK Please', which Avid Learning's press release for the 2019 'Kitsch and the City' panel at NGMA Mumbai named among Mumbai's kitsch: 'the letters "Horn Ok Please" in block fonts' and Drawn Bollywood title lettering and quoted film dialogue, as in Happily Unmarried's 'Kya Tumney Aaj Phir Sharab Pee Hai' series

The colours

The ground and leading colours come from Indian Pop-Kitsch Design, with a counter-accent from Hand-Painted Bollywood Poster. The ink reads on the ground at 4.5:1 or more.

Hand-Painted Bollywood Poster Indian Pop-Kitsch Design (Desi Kitsch)

#ffcc00 ground · 36%
#151515 ink · 14%
#f26522 accent · 18%
#ec1e79 accent · 14%
#b3121b accent · 10%
#00a3a6 accent · 8%

As CSS

:root {
  --ground: #ffcc00;
  --ink: #151515;
  --accent-1: #f26522;
  --accent-2: #ec1e79;
  --accent-3: #b3121b;
  --accent-4: #00a3a6;
  --font-display: "Yatra One", cursive;
  --font-text: "Space Grotesk", sans-serif;
}

Use it with care

Indian Pop-Kitsch Design (Desi Kitsch): The style quotes living crafts and sacred images: commission, credit and pay truck, sign and hoarding painters rather than lifting their panels, and do not put deities, the Om, the Khanda or Qur'anic phrases on footwear, underwear, ashtrays or toilet jokes. Check Hindi and Punjabi puns before printing, since several hits of the trend ('KLPD', 'Bosedk') are vulgar double entendres, and keep away from divisive political figures (1469 turned down demands for Bhindranwale T-shirts). Bhagat Singh is claimed by rival political camps (the farmers' movement, Communists, Khalistanis, the AAP and other parties), so check how a portrait tee will read before printing it. Laugh with the vernacular, not at the drivers, rickshaw pullers and chai sellers whose working lives supply the icons.

The two styles

A colourful painted-style film poster combines three large portraits with an embracing couple, horsemen, a steam train, snowy mountains, a helicopter, a hilltop fortress and a waterfall. Huge yellow-and-red Devanagari lettering spans the lower portion above a waterfront procession with elephants and boats.

1940–1999 · South Asia Hand-Painted Bollywood Poster The painted publicity of Bombay's Hindi film industry, at its height from the 1940s to the 1980s. Studio artists painted portrait-led montages that were printed by lithography and offset as posters, booklets and press ads, while hoarding painters enlarged them by hand onto giant cinema billboards. Floating star heads, melodramatic colour and bold hand-drawn title logos were its signature until digital photo printing displaced it in the 1990s. 1997–present · South Asia Indian Pop-Kitsch Design (Desi Kitsch) Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che. Labels such as Happily Unmarried, Playclan, 1469 and Chumbak redrew them as flat, saturated graphics with Hinglish puns and painted-sign lettering on mugs, magnets and notebooks, 'modern yet at the same time Indian'.