Stylogeny combining Argentine Adventure Historieta × Mexican Historieta

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Style combination · Contrasts

Argentine Adventure Historieta × Mexican Historieta

Both are Latin American newsstand comics of the mid-century with colour kept for the cover; the Argentine adventure historieta builds its pages from solid black brush ink and side light around an auteur's hand, while the Mexican historieta models its figures in tonal wash, prints them in one brown or green ink and tells anonymous, industrial melodrama.

From the research on Mexican Historieta (Pepines to Sensacionales)

Mix them and make something Argentine Adventure Historieta Mexican Historieta

FIESTAArgentine Adventure × Mexican Historieta
A sample layout drawn from the recipe: shapes from Argentine Adventure Historieta, their arrangement from Argentine Adventure Historieta, the finish from Mexican Historieta. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Argentine Adventure Historieta (Oesterheld–Breccia) Mexican Historieta (Pepines to Sensacionales)

Type from Argentine Adventure Historieta
Colour from Mexican Historieta
Form from Argentine Adventure Historieta
Composition from Argentine Adventure Historieta
Surface from Mexican Historieta

Argentine Adventure Historieta avoids halftone & ben-day dots: this is where the two pull against each other, which is the point of the contrast.

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Argentine Adventure Historieta

Fiesta

Londrina Solid, standing in for Tall, condensed hand-drawn title capitals in white on black (ETERNAUTA on the first page of the serial in Hora Cero Semanal no. 1, 4 September 1957, with a small lowercase 'el' and slightly irregular strokes)

Text · Mexican Historieta

The mass newsstand comics of Mexico, read by adults as much as children, whose format shrank from the large pepines of the 1930s to pocket digests. It has two phases: from the 1930s to the 1970s, melodrama, romance and adventure serials such as Memín Pinguín, Lágrimas, Risas y Amor and Kalimán, drawn in tonal wash and printed in one sepia, brown or green ink on cheap paper; from the late 1970s, small full-colour pocket westerns and erotic 'Sensacionales' of caricatured barrio types. Both sold every issue with hand-lettered balloons and a lurid painted colour cover.

Comic Neue; Mexican Historieta used Hand-lettered balloon and caption text written by a letterer on each page and Bulging, outlined masthead capitals with exclamation marks, drawn as part of the cover

03

The colours

The ground and leading colours come from Mexican Historieta, with a counter-accent from Argentine Adventure Historieta. The ink reads on the ground at 4.5:1 or more.

Argentine Adventure Historieta (Oesterheld–Breccia) Mexican Historieta (Pepines to Sensacionales)

  • #ebdfc3 ground · 36%
  • #5b3a24 ink · 14%
  • #f2c12e accent · 18%
  • #e8312c accent · 14%
  • #e2622c accent · 10%
  • #2a9fd2 accent · 8%

As CSS

:root {
  --ground: #ebdfc3;
  --ink: #5b3a24;
  --accent-1: #f2c12e;
  --accent-2: #e8312c;
  --accent-3: #e2622c;
  --accent-4: #2a9fd2;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Comic Neue", cursive;
}

Use it with care

Argentine Adventure Historieta (Oesterheld–Breccia): El Eternauta, Mort Cinder, Perramus and the other serials remain in copyright with their authors' heirs and publishers: draw your own characters, titles and mastheads in the shared idiom, never ask an image model for these characters or for a named artist's hand (Breccia, Solano López, Pratt), and never present a generated page as a vintage historieta. Oesterheld was abducted by the dictatorship's forces on 27 April 1977 and remains disappeared; his four daughters were abducted or killed in 1976–1977, and three of their bodies were never found. El Eternauta is bound up with that memory, and its hero's figure has been redrawn for party campaigns (the 'Nestornauta' of 2010): do not use the figure as a mascot, an advertising gimmick or a casual political prop.

Mexican Historieta (Pepines to Sensacionales): Memín Pinguín is drawn in the 'darky' iconography of blackface, and his mother as a 'mammy' caricature; his 2005 Mexican stamps were criticised by the White House press secretary ('racial stereotypes are offensive no matter what their origin'), Jesse Jackson and the Hispanic civil-rights groups LULAC and NCLR, so do not copy his features or use racial caricature of any kind, and give every character the same anatomy and drawing care. Kalimán is an Orientalist figure, a turbaned 'prince of India' and mystic: do not take him as a model for exoticised 'Oriental' types. The Sensacionales and the Libro Vaquero covers sell women's bodies to male readers and are often called machista: draw adults with dignity and consent and leave out the stock 'easy woman'. Memín, Kalimán, La Familia Burrón, Lágrimas, Risas y Amor and El Libro Vaquero are still owned by their publishers and heirs: draw your own characters and mastheads, never ask an image model for these characters or a named artist's hand, and never present a generated page or cover as a vintage historieta.

05

More combinations

With Argentine Adventure Historieta

With Mexican Historieta

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