Style combination · Contrasts
ACT UP × Punk
Gran Fury photocopied some posters and handbills like a punk zine, but kept the layout clean and legible: one image, one slogan and plain sans type in place of ransom-note collage, even when the photograph broke into coarse xerox dots (Read My Lips); add punk's torn xerox only when the message should look home-made rather than official.
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
ACT UP & Gran Fury AIDS Activist Graphics Punk & DIY Zine
- Type from ACT UP
- Colour from Punk
- Form from ACT UP
- Composition from ACT UP
- Surface from Punk
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · ACT UP
Loud
Anton; ACT UP used Gill Sans Bold Extra Condensed in white capitals reversed out of black for SILENCE=DEATH (1987), settled on after months in which the collective 'argued about issues, images and fonts' and Futura Extra Bold, Extra Bold Oblique and Extra Bold Condensed in black or white
Text · Punk
The graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier. Deliberate crudeness, ransom-note lettering and hijacked mass-media imagery turned cheap reproduction into an anti-professional statement of autonomy and dissent.
Courier Prime; Punk used Ransom-note cut-out lettering and Typewriter faces
03
The colours
The ground and leading colours come from Punk, with a counter-accent from ACT UP. The ink reads on the ground at 4.5:1 or more.
ACT UP & Gran Fury AIDS Activist Graphics Punk & DIY Zine
-
#f2efe6ground · 36% -
#0d0d0dink · 14% -
#ff2fa0accent · 18% -
#c8102eaccent · 14% -
#f06ea9accent · 10% -
#8c8c8caccent · 8%
As CSS
:root {
--ground: #f2efe6;
--ink: #0d0d0d;
--accent-1: #ff2fa0;
--accent-2: #c8102e;
--accent-3: #f06ea9;
--accent-4: #8c8c8c;
--font-display: "Anton", sans-serif;
--font-text: "Courier Prime", monospace;
}Use it with care
ACT UP & Gran Fury AIDS Activist Graphics: These are the graphics of a movement of gay men, lesbians and people with AIDS who were burying their friends, and many of their makers and subjects are living or died of AIDS (Mark Simpson, who appears in Kissing Doesn't Kill, died in 1996; Oliver Johnston in 1990); HIV remains a global health issue and ACT UP is still active. The pink triangle recalls the homosexual prisoners of the Nazi camps and was turned to point up as 'a disavowal of victimhood' (in Finkelstein's account; the Henry Ford's history says the inversion began as a mistake that the collective kept): do not use it, the SILENCE=DEATH equation or the kissing couples as decoration, Pride merchandise or brand campaigns, since the style was made to turn advertising against corporate greed, and do not picture people with HIV as victims or as a threat. SILENCE=DEATH is © 1987 The Silence = Death Project, which lent it to ACT UP (the poster reads 'Used by permission by ACT-UP'); Gran Fury's website declares its own artwork public domain, but the photographed people and quoted brands are not: write your own slogan and stage your own photograph, and never present a generated image as a period work.
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The two styles
05
More combinations
With ACT UP
- Extinction Rebellion Graphics Pairs well · A later movement that again reduces its cause to one emblem and a fixed set of slogans in heavy capitals; pair XR's flat colour grounds with ACT UP's facts in small print when a protest poster must both rally and inform.
- Atelier Populaire (May '68 Screenprint Poster) Contrasts · Both answered a crisis with overnight slogans on the street, but the May '68 posters were brushed by hand and pulled in one ink, while most ACT UP and Gran Fury posters were professionally printed in offset and modelled on advertising; choose rough urgency or seductive polish before mixing them.
- Pop Art Graphics Pairs well · RIOT (1988), a painting later issued as a sticker, reworks Robert Indiana's LOVE letters and Kissing Doesn't Kill copies a Benetton campaign: borrow Pop's habit of lifting mass-media images and lettering, but replace Pop's ironic detachment with a named target and a demand.
- Corporate Identity Modernism Contrasts · Stands here for the logo logic of SILENCE=DEATH, one emblem and clean sans capitals repeated like a corporate mark; the advertising Gran Fury and ACT UP otherwise copied was 1980s brand campaigns and mastheads (Benetton, Nike, Coca-Cola, The New York Times) rather than mid-century corporate identity. Set an AIDS-era slogan in a corporate format when the point is to turn a brand's own voice against it.
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave) Contrasts · Two movements signed with a triangle, ACT UP's pink one on black and the green kerchief, but Gran Fury bought ad space and printed offset photographs and Futura, while the green wave wears its sign and letters its placards by hand; polish against handmade multitude.
- Instagram Slideshow Activism (Social-Justice Infographics) Contrasts · Its confrontational opposite: black grounds, hot pink and one blunt slogan, where the typical slideshow shuns 'blood red or black messaging' (Ría Thompson-Washington) and softens the message to stay comfortable.
- Plain Tobacco Packaging Pairs well · Gran Fury's white capitals on black are the activist cousin of the mandated warning statement; borrow their wit when a health message must persuade without leaning on clinical shock photographs.
- Front-of-Pack Warning Octagons (Latin American Food Warning Seals) Pairs well · Both speak in white bold capitals on black; take Gran Fury's wit when a nutrition campaign must persuade around the shelf rather than only on the pack.
With Punk
- Russian Constructivism Pairs well · Borrow Constructivist diagonals and red-and-black bars to give punk collage the agitprop structure post-punk sleeves later adopted.
- Risograph & Indie Print Culture Pairs well · Run punk collages through a riso in fluoro pink and black to keep the DIY ethic while gaining richer, layered colour.
- Corporate Identity Modernism Contrasts · Deface a clean corporate identity with xerox collage to make the critique of polish and authority explicit.
- Frutiger Aero Contrasts · Glossy optimism is everything punk rejects; one torn xerox fragment on an aero gradient reads as instant sabotage.
- Fluxus Graphics (Maciunas) Contrasts · Both mix found type with appropriated pictures, but punk tears and photocopies while Fluxus keeps a clean offset black, justified blocks and a tight edge-to-edge grid; use the Fluxus version when cheap materials should still look ordered.
- Natural Wine Label Art Pairs well · Alice Feiring calls the earlier natural-wine scene punk rock: of Gut Oggau she says 'This is where things grow up and stop being so punk rock' (Punch, 2021). Take punk's refusal of professional polish but drop the collage and the anger: one felt-pen picture on a white label carries the same do-it-yourself stance in a friendlier voice.
- Grapus (French Militant Graphic Collective) Contrasts · Both scribble over photographs, but punk's photocopied blacks and ransom-note type are cheap and nihilist, while Grapus prints bright offset colour, mostly on white, in an optimistic, party-backed voice.
- Situationist Détournement Graphics Contrasts · Punk reprised the situationist prank in the late 1970s, but it packs torn photocopies and mixed type into crowded pages; détournement keeps a few recognisable fragments and lets each one say the opposite of what it said. Borrow the rewritten balloon when a punk layout needs a sharper argument.