Stylogeny combining Corporate Identity Modernism × Indian Institutional Modernism

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Style combination · Pairs well

Corporate Identity Modernism × Indian Institutional Modernism

Use corporate modernism's standards-manual discipline to roll a bilingual Indian mark out consistently across every script.

From the research on Indian Institutional Modernism (NID)

Mix them and make something Corporate Identity Modernism Indian Institutional Modernism

NoticeCorporate Identity × Indian Institutional
A sample layout drawn from the recipe: shapes from Corporate Identity Modernism, their arrangement from Corporate Identity Modernism, the finish from Corporate Identity Modernism. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Corporate Identity Modernism Indian Institutional Modernism (NID)

Type from Indian Institutional Modernism
Colour from Indian Institutional Modernism
Form from Corporate Identity Modernism
Composition from Corporate Identity Modernism
Surface from Corporate Identity Modernism

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Indian Institutional Modernism

Notice

Inter Tight, standing in for Helvetica

Text · Corporate Identity Modernism

Modernist reduction applied to corporate communication. A company's whole public face (trademark, logotype, stationery, packaging, vehicles and signage) was unified by an abstract symbol, a single typeface and one colour, all policed by a graphic standards manual. Pioneered by Paul Rand, Chermayeff & Geismar, Unimark and Lippincott & Margulies, it made the reductive mark and the grid the visual language of multinational business and government.

Inter; Corporate Identity Modernism used Helvetica and Univers

03

The colours

The ground and leading colours come from Indian Institutional Modernism, with a counter-accent from Corporate Identity Modernism. The ink reads on the ground at 4.5:1 or more.

Corporate Identity Modernism Indian Institutional Modernism (NID)

  • #fbfaf6 ground · 36%
  • #1a1a1a ink · 14%
  • #f26a21 accent · 18%
  • #d7261e accent · 14%
  • #22409a accent · 10%
  • #138a3c accent · 8%

As CSS

:root {
  --ground: #fbfaf6;
  --ink: #1a1a1a;
  --accent-1: #f26a21;
  --accent-2: #d7261e;
  --accent-3: #22409a;
  --accent-4: #138a3c;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Inter", sans-serif;
}

04

The two styles

A blue circle sits above two mirrored red tapered shapes separated by a widening white gap. Large, bold black lettering reading “Apex” appears underneath on a white background. 1955–1990 · North America, Western Europe, Global / networked Corporate Identity Modernism Modernist reduction applied to corporate communication. A company's whole public face (trademark, logotype, stationery, packaging, vehicles and signage) was unified by an abstract symbol, a single typeface and one colour, all policed by a graphic standards manual. Pioneered by Paul Rand, Chermayeff & Geismar, Unimark and Lippincott & Margulies, it made the reductive mark and the grid the visual language of multinational business and government. A large geometric flower has an orange circular head with a white keyhole-shaped cutout, two green leaves, and a straight green stem on an off-white background. Bold blue lettering beneath reads “नया कल” and “NAYA KAL.” 1961–1990 · South Asia Indian Institutional Modernism (NID) The design culture of independent India's public institutions, banks and broadcasters. It was shaped by Charles and Ray Eames's India Report (1958) and by the National Institute of Design (1961), whose Bauhaus- and Ulm-derived teaching drew on visiting designers such as Armin Hofmann, Adrian Frutiger and Ivan Chermayeff. It produced compact geometric symbols, bilingual Latin–Devanagari logotypes and systematic identities that gave the young nation a modern public face drawn from Indian forms.

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More combinations

With Corporate Identity Modernism

All 28 combinations with Corporate Identity Modernism

With Indian Institutional Modernism

Every style combination