Stylogeny combining Russian Constructivism × Hungarian Revolutionary Poster

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Style combination · Contrasts

Russian Constructivism × Hungarian Revolutionary Poster

Bortnyik and Kassák's circle moved towards construction in Vienna exile; set photomontage, grids and sans-serif bars against the hand-drawn heroic body to show that turn.

From the research on Hungarian Revolutionary Poster

Mix them and make something Russian Constructivism Hungarian Revolutionary Poster

ACTRussian Constructivism × Hungarian Revolutionary
A sample layout drawn from the recipe: shapes from Russian Constructivism, their arrangement from Russian Constructivism, the finish from Hungarian Revolutionary Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Russian Constructivism Hungarian Revolutionary Poster

Type from Hungarian Revolutionary Poster
Colour from Russian Constructivism
Form from Russian Constructivism
Composition from Russian Constructivism
Surface from Hungarian Revolutionary Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hungarian Revolutionary Poster

Act

Big Shoulders, standing in for Heavy hand-drawn poster capitals for short Hungarian slogans and dates, lettered on the stone with the figure

Text · Russian Constructivism

Constructivism rejected art for art's sake in favour of the artist-engineer building useful things for the new Soviet society. In posters, books, film publicity and state advertising it fused bold grotesque type, heavy bars, photomontage and diagonal axes into an urgent, utilitarian language of agitation that shaped modern graphic design worldwide.

Archivo; Russian Constructivism used Soviet heavy grotesques and Rodchenko's constructed block lettering

03

The colours

The ground and leading colours come from Russian Constructivism, with a counter-accent from Hungarian Revolutionary Poster. The ink reads on the ground at 4.5:1 or more.

Russian Constructivism Hungarian Revolutionary Poster

  • #efe6d2 ground · 36%
  • #141414 ink · 14%
  • #d1261c accent · 18%
  • #c9b28a accent · 14%
  • #c8952f accent · 10%
  • #6b6b66 accent · 8%

As CSS

:root {
  --ground: #efe6d2;
  --ink: #141414;
  --accent-1: #d1261c;
  --accent-2: #c9b28a;
  --accent-3: #c8952f;
  --accent-4: #6b6b66;
  --font-display: "Big Shoulders", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Hungarian Revolutionary Poster: Biró's red hammer man 'has been much repeated in Central European political iconography up to the present day' (MoMA), so it is still a live political sign. These are propaganda posters of a regime whose 133 days included the Red Terror, in which up to 590 people were killed; do not present them as neutral folk heroics. In Hungary the hammer and sickle and the five-pointed red star are restricted symbols under Btk. § 335 when distributed, used in public or displayed in a way that can disturb public peace, especially by offending the dignity of the victims of totalitarian regimes; keep them out of work aimed there. Never borrow the antisemitic 'Jewish Bolshevik' caricature that anti-communist posters of 1919 turned against the Republic, as in Manno Miltiades's poster in the USHMM's Katz Ehrenthal Collection.

05

More combinations

With Russian Constructivism

All 21 combinations with Russian Constructivism

With Hungarian Revolutionary Poster

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