Style combination · Pairs well
Blue Note Jazz Sleeve Modernism × Drum Magazine
Two 1950s ways of picturing jazz musicians in black-and-white photographs with condensed capitals; take Blue Note's single giant word and one tint for a calmer, more modernist Drum page.
Mix them and make something Blue Note Jazz Sleeve Modernism Drum Magazine
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Blue Note Jazz Sleeve Modernism Drum Magazine & Sophiatown Photojournalism
- Type from Blue Note Jazz Sleeve Modernism
- Colour from Blue Note Jazz Sleeve Modernism
- Form from Drum Magazine
- Composition from Blue Note Jazz Sleeve Modernism
- Surface from Drum Magazine
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Blue Note Jazz Sleeve Modernism
Pop
Archivo, standing in for Trade Gothic and Trade Gothic Extended (Dexter Gordon, Go; Herbie Hancock, Takin' Off; Kenny Burrell, Midnight Blue)
Text · Blue Note Jazz Sleeve Modernism
The record-sleeve language of Blue Note Records, set by art director Reid Miles, who designed some 350 twelve-inch LP covers between about 1956 and 1967, often around Francis Wolff's session photographs. With what Miles called 'one or two colors to work with', he tinted and cropped black-and-white photographs, ran flat bands of colour, and set titles huge in grotesques, slabs and fat faces that are stacked, squeezed, repeated or cut off by the edge. It made mid-century American modernism a serial system of photograph and type for one square format.
Archivo; Blue Note Jazz Sleeve Modernism used Trade Gothic and Trade Gothic Extended and Ultra Bodoni
03
The colours
The ground and leading colours come from Blue Note Jazz Sleeve Modernism, with a counter-accent from Drum Magazine. The ink reads on the ground at 4.5:1 or more.
Blue Note Jazz Sleeve Modernism Drum Magazine & Sophiatown Photojournalism
-
#f3efe2ground · 36% -
#0d0d0dink · 14% -
#e4532aaccent · 18% -
#f3c934accent · 14% -
#d19a39accent · 10% -
#0b50a1accent · 8%
As CSS
:root {
--ground: #f3efe2;
--ink: #0d0d0d;
--accent-1: #e4532a;
--accent-2: #f3c934;
--accent-3: #d19a39;
--accent-4: #0b50a1;
--font-display: "Archivo", sans-serif;
--font-text: "Archivo", sans-serif;
}
Use it with care
Blue Note Jazz Sleeve Modernism: The covers, Wolff's photographs, the Blue Note name and its oval logo are still owned and reissued by the label. Borrow the system (one tint, a hard crop, one giant word), never a particular sleeve, the label's logo or its catalogue-number line, and never present a new design as a Blue Note release. The photographs record named Black musicians at work: photograph or license your own named subject, or crop to an instrument, hands or an object, rather than inventing a generic Black jazz musician as period decor for 'cool'. Do not copy the generic 'tribal' pictograms of Afro-Cuban (1957) as shorthand for music of the African diaspora.
Drum Magazine & Sophiatown Photojournalism: Drum's photographs show real, named people, among them prisoners, farm labourers and protesters exposed to humiliation or danger under apartheid, and women cast as pin-ups by a magazine owned and edited by men. Many of the photographs are still under copyright in Bailey's African History Archive (BAHA), and the Drum name and masthead are owned by Media24. Borrow the system (candid black-and-white picture features, hand-tinted cover portraits, boxed punchy cover lines), never a particular photograph, the Drum name or masthead, or a real person's likeness. Do not fabricate 'documentary' scenes of real events or of apartheid-era suffering, and never present a generated image as a Drum photograph or a historical record. Photograph or license your own named subjects; in a generated image, show the subject the brief supplies, dressed and posed with dignity, never an anonymous sexualised pin-up or generic 'township' Black people as retro decor. Drum's glamour sat beside full-page skin-lightener advertisements and sponsored beauty contests: do not lighten skin tones in hand-tinting or revive that beauty ideal.
04
The two styles
05
More combinations
With Blue Note Jazz Sleeve Modernism
- Neo-Swiss Revival Contrasts · The atlas's nearest genome: both blow a grotesque up to fill the format on a white ground with one signal colour, but Swiss revival locks it to a modular grid, flush left, in one neo-grotesque; Blue Note crops and tints a documentary photograph, mixes in Ultra Bodoni and Clarendon, and squeezes, warps and runs words off the edge by eye. Choose Blue Note when the type should swing rather than align.
- Push Pin Style Contrasts · Same city and years, opposite method: Push Pin draws figures and revives Victorian display letters, while Blue Note crops a photograph and sets one grotesque huge.
- International Typographic Style Pairs well · Both rest on grotesque type, white grounds and asymmetric balance; add Blue Note's tinted, hard-cropped photograph, a fat Bodoni or Clarendon, and type blown up past the edge to loosen a Swiss layout.
- Risograph & Indie Print Culture Pairs well · Riso's two-ink duotones reproduce a Miles-style tinted photograph honestly, which makes the pair a natural fit for small-run gig posters and record sleeves today.
- Afrobeat Sleeve Art Contrasts · The same twelve-inch square used two ways: Lemi Ghariokwu packs it with painted, captioned satire, Reid Miles empties it to one photograph, one colour and one giant word.
- Phototype Expressive Typography (Lubalin & U&lc) Pairs well · Same New York years and the same belief that the title can be the picture; give a Miles-style tinted photograph a Lubalin logotype whose letters touch and interlock instead of a plain blown-up grotesque.
- Fania and Nuyorican Salsa LP Sleeves Contrasts · Cool restraint, cropped photography and grotesque type against salsa's loud crowded frontality.
- Bossa Nova Sleeve Modernism (César Villela and Elenco) Contrasts · The parent: Egeu Laus traces the first bossa-nova covers at Odeon to American jazz sleeves, and Vidal (2008) calls Reid Miles's Blue Note the main source of Elenco's covers too (compare Baden Powell à Vontade with Miles and Andy Warhol's line-drawn guitarist on Blue Note's Kenny Burrell), though Villela and Pereira denied it and blamed the economy on lack of money; Villela is often called the Brazilian Reid Miles. Both run a label's covers as a serial system of one or two inks and treated photographs of the players. Miles fills the square with a tinted, hard-cropped, often full-bleed photograph and flat colour bands, sometimes on black; Villela empties it to white, cuts the figure out and uses red only as a placed beat. Choose Elenco when the sleeve should breathe rather than shout.
With Drum Magazine
- South African Resistance Poster Contrasts · The later South African struggle poster argues with screenprinted slogans, emblems and drawn figures; Drum argued through candid photography and urban glamour inside a commercial magazine.
- International Typographic Style Contrasts · The same decade's neutral grid and objective photography against Drum's punchy cover lines, hand-tinted pin-ups and crowded boxes.
- South African Vernacular Design (Ijusi) Pairs well · Post-apartheid Ijusi collages the street lettering of the townships Drum photographed; pair Drum's documentary pictures with Ijusi's vernacular type for a South African layout across both eras.
- Onitsha Market Pamphlets Pairs well · Contemporary West African popular print for the same new urban readers; Onitsha's letterpress chapbook covers add a cheaper, home-made counterpart to Drum's hand-tinted cover girls.
- Fotoromanzo (Italian Photo-Romance) Contrasts · Drum's photographs report real township life under condensed headlines; the fotoromanzo stages fiction for the camera and runs it as a grid of stills with balloons.