Stylogeny combining International Typographic Style × Thai Hand-Painted Film Poster and Billboard

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Style combination · Contrasts

International Typographic Style × Thai Hand-Painted Film Poster and Billboard

Its grid, white space and photography are the opposite of the crowded painted montage.

From the research on Thai Hand-Painted Film Poster and Billboard

Mix them and make something International Typographic Style Thai Hand-Painted Film Poster and Billboard

IndexInternational Typographic × Thai Hand-Painted
A sample layout drawn from the recipe: shapes from Thai Hand-Painted Film Poster and Billboard, their arrangement from International Typographic Style, the finish from Thai Hand-Painted Film Poster and Billboard. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

International Typographic Style Thai Hand-Painted Film Poster and Billboard

Type from International Typographic Style

Thai Hand-Painted Film Poster and Billboard avoids grotesque & neo-grotesque: this is where the two pull against each other, which is the point of the contrast.

Colour from International Typographic Style
Form from Thai Hand-Painted Film Poster and Billboard
Composition from International Typographic Style

Thai Hand-Painted Film Poster and Billboard avoids modular grid: this is where the two pull against each other, which is the point of the contrast.

Surface from Thai Hand-Painted Film Poster and Billboard

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The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · International Typographic Style

Index

Inter Tight, standing in for Akzidenz-Grotesk

Text · Thai Hand-Painted Film Poster and Billboard

Cinema advertising painted by hand at the largest possible size on billboards and on touring pick-up trucks, copied from lobby cards and posters and enlarged with the grid method. Painters fuse a film's selling scenes (faces, romance, action, menace) into one crowded, saturated, collage-like montage in brush and bold colour, giving imported films raw emotion and dramatic impact. The tradition continues in southern Thailand.

Oswald; Thai Hand-Painted Film Poster and Billboard used Hand-painted Thai display lettering and Painted Latin title lettering

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The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Thai Hand-Painted Film Poster and Billboard. The ink reads on the ground at 4.5:1 or more.

International Typographic Style Thai Hand-Painted Film Poster and Billboard

  • #f2f0e9 ground · 36%
  • #111111 ink · 14%
  • #e1251b accent · 18%
  • #f6c026 accent · 14%
  • #1f4e9c accent · 10%
  • #7a7a7a accent · 8%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #f6c026;
  --accent-3: #1f4e9c;
  --accent-4: #7a7a7a;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Oswald", sans-serif;
}

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The two styles

The words “Urban Systems” appear in large black and red lettering at the upper left of an off-white cover. Tall blue, black and grey rectangular blocks rise from the bottom, with fine vertical dividing lines and a red circle at the upper right. 1950–1975 · Central Europe International Typographic Style A post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality. Taught at the Basel and Zurich schools, it became the default language of international corporate and institutional communication. A densely painted adventure-horror poster centres on a sword-wielding man and a woman in red, with a huge blue-green supernatural face looming behind them. Surrounding scenes show Thai temples, a Buddha statue, armed men, a monk, boats in rushing water, skulls, waterfalls and charging elephants, with large red-and-yellow Thai lettering across the lower middle. 1953–present · Southeast Asia Thai Hand-Painted Film Poster and Billboard Cinema advertising painted by hand at the largest possible size on billboards and on touring pick-up trucks, copied from lobby cards and posters and enlarged with the grid method. Painters fuse a film's selling scenes (faces, romance, action, menace) into one crowded, saturated, collage-like montage in brush and bold colour, giving imported films raw emotion and dramatic impact. The tradition continues in southern Thailand.

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