Stylogeny combining Mir iskusstva Book Art × Leningrad Avant-Garde Picture Book

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Style combination · Contrasts

Mir iskusstva Book Art × Leningrad Avant-Garde Picture Book

Lebedev's Leningrad books dropped the frame, the ornament and the fairy-tale past, floating a few flat planes on bare paper; set them side by side to decide between a bordered, retrospective page and an open, modern one.

From the research on Mir iskusstva Book Art

Mix them and make something Mir iskusstva Book Art Leningrad Avant-Garde Picture Book

WowMir iskusstva Book Art × Leningrad Avant-Garde
A sample layout drawn from the recipe: shapes from Mir iskusstva Book Art, their arrangement from Leningrad Avant-Garde Picture Book, the finish from Leningrad Avant-Garde Picture Book. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Mir iskusstva Book Art Leningrad Avant-Garde Picture Book

Type from Mir iskusstva Book Art

Leningrad Avant-Garde Picture Book avoids ornamented display: this is where the two pull against each other, which is the point of the contrast.

Colour from Leningrad Avant-Garde Picture Book
Form from Mir iskusstva Book Art
Composition from Leningrad Avant-Garde Picture Book
Surface from Leningrad Avant-Garde Picture Book

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Mir iskusstva Book Art

Wow

Federant; Mir iskusstva Book Art used Ivan Bilibin's hand-drawn cover titles and illuminated initials in an Old Russian manner, drawn as part of the page and Typeset Cyrillic text in a single block inside an ornamental border, opened by an illuminated initial and closed by a tailpiece

Text · Leningrad Avant-Garde Picture Book

Thin, large picture books made in Petrograd/Leningrad from 1922 to the mid-1930s for Raduga and the Gosizdat children's department led by Samuil Marshak, with Vladimir Lebedev as art editor. People, animals and machines are cut into flat, mostly unoutlined planes of a few bright lithographic inks and float on bare paper. Hand-drawn grotesque capitals frame the picture, and 'production books' show how things are made. Pravda's 1936 attack on 'artist-daubers' (khudozhniki-pachkuny) forced it towards naturalism, and in 1937 the Leningrad children's publishing house was broken up with arrests.

Inter; Leningrad Avant-Garde Picture Book used Heavy drawn Cyrillic block capitals and Grotesque capitals, one word diagonal

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The colours

The ground and leading colours come from Leningrad Avant-Garde Picture Book, with a counter-accent from Mir iskusstva Book Art. The ink reads on the ground at 4.5:1 or more.

Mir iskusstva Book Art Leningrad Avant-Garde Picture Book

  • #efe4c8 ground · 36%
  • #1c1a18 ink · 14%
  • #d23a24 accent · 18%
  • #c99a3a accent · 14%
  • #5b7bb5 accent · 10%
  • #8a9a68 accent · 8%

As CSS

:root {
  --ground: #efe4c8;
  --ink: #1c1a18;
  --accent-1: #d23a24;
  --accent-2: #c99a3a;
  --accent-3: #5b7bb5;
  --accent-4: #8a9a68;
  --font-display: "Federant", sans-serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Mir iskusstva Book Art: This 'Russian' folk look is a refined, partly state-commissioned idiom of the imperial capital, assembled by professional artists from northern peasant crafts, lubki and icons: do not present it as timeless ethnic Russian folk art or as a neutral emblem of the Russian state, and keep icon-derived holy figures out of trivial uses. Its makers were not all Russian: Heorhiy Narbut, for example, became rector of the Ukrainian Academy of Arts and designed the Ukrainian People's Republic's banknotes and stamps, so credit artists by their own identities. Benois (d. 1960) and Dobuzhinsky (d. 1957) remain in copyright in the EU and Russia (life plus 70 years, so at least until 2031 and 2028), while Bilibin (d. 1942), Somov (d. 1939) and Narbut (d. 1920) are in the public domain there: draw new borders, figures and lettering rather than reproducing their pages. Somov's Le Livre de la Marquise is explicitly erotic, above all the 1918 edition, so keep its plates out of children's or general-audience pastiche.

Leningrad Avant-Garde Picture Book: These books' makers were later persecuted: Vera Ermolaeva was arrested in 1934 and shot in a Karaganda camp in 1937, the Leningrad editorial office of the children's publishing house was broken up in 1937 with arrests, the poet Nikolai Oleinikov was shot that year, and Daniil Kharms died in a prison psychiatric ward in besieged Leningrad in 1942. Do not treat the idiom as cheerful Soviet nostalgia or propaganda pastiche. Its schematic types include racialised figures, such as Tsirk's Black violinist drawn as a solid black silhouette: simplify every figure with the same economy, and never use skin colour, hair or dress as an ethnic marker or joke. Lebedev (d. 1967) and Marshak (d. 1964) are still in copyright in Russia and the EU (life plus 70 years): draw your own figures and verses instead of reproducing their pages.

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