Stylogeny combining Ligne Claire × Leningrad Avant-Garde Picture Book

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Style combination · Contrasts

Ligne Claire × Leningrad Avant-Garde Picture Book

Clear line draws every contour in even black ink, while Lebedev mostly drew none and let abutting colour planes make the form; decide whether outline or plane carries the figure.

From the research on Leningrad Avant-Garde Picture Book

Mix them and make something Ligne Claire Leningrad Avant-Garde Picture Book

WOWLigne Claire × Leningrad Avant-Garde
A sample layout drawn from the recipe: shapes from Ligne Claire, their arrangement from Leningrad Avant-Garde Picture Book, the finish from Leningrad Avant-Garde Picture Book. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Ligne Claire (Franco-Belgian Clear Line) Leningrad Avant-Garde Picture Book

Type from Ligne Claire
Colour from Ligne Claire
Form from Ligne Claire

Leningrad Avant-Garde Picture Book avoids naturalistic depiction: this is where the two pull against each other, which is the point of the contrast.

Composition from Leningrad Avant-Garde Picture Book
Surface from Leningrad Avant-Garde Picture Book

Ligne Claire avoids grain & noise: this is where the two pull against each other, which is the point of the contrast.

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The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Ligne Claire

Wow

Londrina Solid, standing in for Bold hand-drawn capitals for titles (album titles under a small header naming the author and series: black on a coloured ground, THE BLUE LOTUS on red; yellow on a night sky, EXPLORERS ON THE MOON)

Text · Leningrad Avant-Garde Picture Book

Thin, large picture books made in Petrograd/Leningrad from 1922 to the mid-1930s for Raduga and the Gosizdat children's department led by Samuil Marshak, with Vladimir Lebedev as art editor. People, animals and machines are cut into flat, mostly unoutlined planes of a few bright lithographic inks and float on bare paper. Hand-drawn grotesque capitals frame the picture, and 'production books' show how things are made. Pravda's 1936 attack on 'artist-daubers' (khudozhniki-pachkuny) forced it towards naturalism, and in 1937 the Leningrad children's publishing house was broken up with arrests.

Inter; Leningrad Avant-Garde Picture Book used Heavy drawn Cyrillic block capitals and Grotesque capitals, one word diagonal

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The colours

The ground and leading colours come from Ligne Claire, with a counter-accent from Leningrad Avant-Garde Picture Book. The ink reads on the ground at 4.5:1 or more.

Ligne Claire (Franco-Belgian Clear Line) Leningrad Avant-Garde Picture Book

  • #fbf6e9 ground · 36%
  • #1a1a1a ink · 14%
  • #f0b73a accent · 18%
  • #d23a24 accent · 14%
  • #3b6fb6 accent · 10%
  • #9cc3e0 accent · 8%

As CSS

:root {
  --ground: #fbf6e9;
  --ink: #1a1a1a;
  --accent-1: #f0b73a;
  --accent-2: #d23a24;
  --accent-3: #3b6fb6;
  --accent-4: #9cc3e0;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Inter", sans-serif;
}

Use it with care

Ligne Claire (Franco-Belgian Clear Line): Tintin and his companions and Blake and Mortimer are copyrighted characters whose rights are actively enforced (Hergé's by Tintinimaginatio, called Moulinsart until 2022), and Swarte, Floc'h and Meulen are working artists: draw your own characters, settings and lettering in the shared idiom, never ask an image model for these artists or characters by name, and never present a generated picture as theirs. The style's clarity does not neutralise its early content: Tintin in the Congo caricatures Congolese people as childlike in a colonial frame, and The Shooting Star, serialised in the German-controlled Le Soir in 1941–42, made its villain an antisemitic caricature of a Jewish financier (renamed in 1954). Simplify every character with the same economy as the lead, and never use exaggerated lips, noses, skin colour or dress as ethnic markers.

Leningrad Avant-Garde Picture Book: These books' makers were later persecuted: Vera Ermolaeva was arrested in 1934 and shot in a Karaganda camp in 1937, the Leningrad editorial office of the children's publishing house was broken up in 1937 with arrests, the poet Nikolai Oleinikov was shot that year, and Daniil Kharms died in a prison psychiatric ward in besieged Leningrad in 1942. Do not treat the idiom as cheerful Soviet nostalgia or propaganda pastiche. Its schematic types include racialised figures, such as Tsirk's Black violinist drawn as a solid black silhouette: simplify every figure with the same economy, and never use skin colour, hair or dress as an ethnic marker or joke. Lebedev (d. 1967) and Marshak (d. 1964) are still in copyright in Russia and the EU (life plus 70 years): draw your own figures and verses instead of reproducing their pages.

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