Lambe-Lambe Posters × International Typographic Style

Order from a rigorous grid and neutral type set against order built by repeating pasted sheets by hand.

From the research on Lambe-Lambe Posters (Brazilian Paste-Up Street Posters)

Mix them and make something Lambe-Lambe Posters International Typographic Style

A sample layout drawn from the recipe: shapes from International Typographic Style, their arrangement from Lambe-Lambe Posters, the finish from Lambe-Lambe Posters. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Lambe-Lambe Posters (Brazilian Paste-Up Street Posters) International Typographic Style

Type from International Typographic Style: Grotesque & neo-grotesque
Type as image
Colour from International Typographic Style: Limited spot colours
Flat fields
Form from International Typographic Style: Geometric primitives
Rectilinear
Composition from Lambe-Lambe Posters: Collage & layering
Repetition & rhythm
Surface from Lambe-Lambe Posters: Paper & letterpress bite

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · International Typographic Style

Form

Inter Tight, standing in for Akzidenz-Grotesk

Text · Lambe-Lambe Posters

Paper posters and stickers in sheets of varying sizes, pasted with hand-made glue onto walls, poles and bins in densely urbanised Brazilian cities. Derived from the language of graffiti, lambes combine illustration, collage and photography, and repeat mass-reproduced images in series. Unlike a commercial cartaz they carry a critical, questioning message about social issues.

Oswald; Lambe-Lambe Posters used Hand-drawn lettering, where present and Whatever display lettering the artist supplies; no typeface is established for the form

The colours

The ground and leading colours come from International Typographic Style, with a counter-accent from Lambe-Lambe Posters. The ink reads on the ground at 4.5:1 or more.

Lambe-Lambe Posters (Brazilian Paste-Up Street Posters) International Typographic Style

#f2f0e9 ground · 39%
#111111 ink · 15%
#e1251b accent · 20%
#8c8a82 accent · 15%
#1f4e9c accent · 11%

As CSS

:root {
  --ground: #f2f0e9;
  --ink: #111111;
  --accent-1: #e1251b;
  --accent-2: #8c8a82;
  --accent-3: #1f4e9c;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Oswald", sans-serif;
}

Use it with care

Lambe-Lambe Posters (Brazilian Paste-Up Street Posters): Lambe-lambe here means the critical street-poster practice, not the commercial cartaz (advertising) or circus posters, which are a separate lineage. Wikipedia also links Latin American posters of the 1960s to late 1980s to protest against military regimes, including in Rio de Janeiro and São Paulo; this entry covers the contemporary urban scene documented by 2015-2016 studies, and its start date of 2010 is an approximation, not a sourced origin. Lambes are political and critical speech, often about social inequality; do not borrow the look as a decorative or commercial 'edgy' skin. Visual traits beyond illustration, collage, photography, serial repetition and wall pasting (lettering, photocopy, stencil, ink count) are not established by the sources read, so they are held at low weight; the palette is a neutral paper-and-ink approximation, not sampled from posters. The Fortaleza 2016 and ANPAP 2017 papers could not be verified and are not relied on. Pixação is a separate Brazilian practice with its own entry. The Luis Alvaz sticker is the only named maker found; the exemplars are otherwise scholarship, not posters.