Stylogeny combining Isotype Pictorial Statistics × Nutri-Score

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Style combination · Pairs well

Isotype Pictorial Statistics × Nutri-Score

Both turn data into a sign anyone can read at a glance; borrow Isotype's repeated pictograms to explain the five grades on shelf talkers, leaflets or school material.

From the research on Nutri-Score (Front-of-Pack Colour-Grade Label)

Mix them and make something Isotype Pictorial Statistics Nutri-Score

INDEXIsotype Pictorial × Nutri-Score1925 · 2017
A sample layout drawn from the recipe: shapes from Isotype Pictorial Statistics, their arrangement from Nutri-Score, the finish from Isotype Pictorial Statistics. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Isotype Pictorial Statistics Nutri-Score (Front-of-Pack Colour-Grade Label)

Type from Nutri-Score
Colour from Isotype Pictorial Statistics
Form from Isotype Pictorial Statistics
Composition from Nutri-Score
Surface from Isotype Pictorial Statistics

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Nutri-Score

Index

Jost, standing in for The logo's own lettering: a heavy geometric sans in capitals for the grey 'NUTRI-SCORE' heading and the white and tinted A–E grades, supplied only as vector outlines in the charter's Illustrator files; the charter's rule is 'Don't change fonts'

Text · Nutri-Score

A small, fixed public-health sign that grades a whole food instead of warning about one nutrient. A white rounded box holds a grey 'NUTRI-SCORE' heading in heavy geometric capitals over five tiles from dark green A to dark orange E; the product's own letter swells into a taller capsule with a white keyline while the other four letters fade to tints. Owned as a trade mark by Santé publique France and voluntary, it is built from fixed modules, six fixed colours and a minimum size, and sits in the lower third of the pack front.

Jost; Nutri-Score used The logo's own lettering and Raleway, the open-source geometric sans in which Santé publique France sets the graphic charter itself, from light text weights to Black display

03

The colours

The ground and leading colours come from Isotype Pictorial Statistics, with a counter-accent from Nutri-Score. The ink reads on the ground at 4.5:1 or more.

Isotype Pictorial Statistics Nutri-Score (Front-of-Pack Colour-Grade Label)

  • #f2ecdf ground · 36%
  • #1a1a1a ink · 14%
  • #c8372d accent · 18%
  • #ee8100 accent · 14%
  • #2c5aa0 accent · 10%
  • #8a5a3b accent · 8%

As CSS

:root {
  --ground: #f2ecdf;
  --ink: #1a1a1a;
  --accent-1: #c8372d;
  --accent-2: #ee8100;
  --accent-3: #2c5aa0;
  --accent-4: #8a5a3b;
  --font-display: "Jost", sans-serif;
  --font-text: "Jost", sans-serif;
}

Use it with care

Nutri-Score (Front-of-Pack Colour-Grade Label): Nutri-Score is an EU trade mark of Santé publique France, licensed to food firms only under its conditions of use, and a grade printed on a pack is a nutrition claim. Do not put the real logo or a convincing imitation on products, mock-ups or generated images in a way that could pass for a genuine score; for fictional or teaching work, change the name or say clearly that the grade is illustrative, and check the current algorithm before showing any real product's letter.

05

More combinations

With Isotype Pictorial Statistics

All 32 combinations with Isotype Pictorial Statistics

With Nutri-Score

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