Stylogeny combining Cobi and Mariscal's Barcelona '92 Mascot Graphics × Munich 1972 Olympic Design

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Style combination · Contrasts

Cobi and Mariscal's Barcelona '92 Mascot Graphics × Munich 1972 Olympic Design

The rational pictogram grid against a single drawn mascot; mixing them shows how much a hand-drawn character loosens an institutional system.

From the research on Cobi and Mariscal's Barcelona '92 Mascot Graphics

Mix them and make something Cobi and Mariscal's Barcelona '92 Mascot Graphics Munich 1972 Olympic Design

HelloCobi and × Munich 19721987 · 1966
A sample layout drawn from the recipe: shapes from Cobi and Mariscal's Barcelona '92 Mascot Graphics, their arrangement from Cobi and Mariscal's Barcelona '92 Mascot Graphics, the finish from Munich 1972 Olympic Design. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Cobi and Mariscal's Barcelona '92 Mascot Graphics Munich 1972 Olympic Design (Otl Aicher)

Type from Munich 1972 Olympic Design
Colour from Munich 1972 Olympic Design
Form from Cobi and Mariscal's Barcelona '92 Mascot Graphics
Composition from Cobi and Mariscal's Barcelona '92 Mascot Graphics
Surface from Munich 1972 Olympic Design

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Munich 1972 Olympic Design

Hello

Inter Tight, standing in for Univers (Adrian Frutiger, 1957), the only typeface of the Games' official communications, with Univers 55 as the house weight

Text · Cobi and Mariscal's Barcelona '92 Mascot Graphics

A mascot-led strand of the Barcelona '92 Games, narrowed here to the character and not the emblem or pictograms. Javier Mariscal's Cobi, an orange Catalan sheepdog in a Cubist manner after Picasso's Las Meninas, brought a cartoon grin to the Games, then spread to statues, a fountain and a cartoon series. It was initially criticised by Catalans who felt Mariscal was less worthy than Miro or Gaudi to represent them.

Archivo; Cobi and Mariscal's Barcelona '92 Mascot Graphics used Hand-drawn lettering and Generic rounded hand-drawn comic caps

03

The colours

The ground and leading colours come from Munich 1972 Olympic Design, with a counter-accent from Cobi and Mariscal's Barcelona '92 Mascot Graphics. The ink reads on the ground at 4.5:1 or more.

Cobi and Mariscal's Barcelona '92 Mascot Graphics Munich 1972 Olympic Design (Otl Aicher)

  • #9ccf7c ground · 36%
  • #141414 ink · 14%
  • #49aa76 accent · 18%
  • #f28c1c accent · 14%
  • #8a96c4 accent · 10%
  • #e63027 accent · 8%

As CSS

:root {
  --ground: #9ccf7c;
  --ink: #141414;
  --accent-1: #49aa76;
  --accent-2: #f28c1c;
  --accent-3: #8a96c4;
  --accent-4: #e63027;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Munich 1972 Olympic Design (Otl Aicher): The Olympic rings are a protected IOC mark and the Munich posters, emblem and pictograms are the work of named designers: borrow the method (one grid, a light landscape palette, grid-drawn figures), not the artefacts. The 'cheerful Games' are also bound up with the Munich massacre of 5–6 September 1972, when Black September gunmen killed 11 members of the Israeli team; use the identity's optimism knowingly.

05

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