Style combination · Pairs well

French Post-War Visual-Gag Poster × Natural Wine Label Art

Both put one cartoon figure on a plain ground with the name drawn into the picture; the gag poster is a professional's single punchline at hoarding scale, the wine label an amateur's picture at bottle scale. Borrow Savignac's one-image-one-idea discipline to keep a naive label from turning into a scrapbook.

From the research on Natural Wine Label Art

Mix them and make something French Post-War Visual-Gag Poster Natural Wine Label Art

A sample layout drawn from the recipe: shapes from French Post-War Visual-Gag Poster, their arrangement from Natural Wine Label Art, the finish from Natural Wine Label Art. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) Natural Wine Label Art

Type from French Post-War Visual-Gag Poster: Hand-lettering
All caps
Colour from French Post-War Visual-Gag Poster: Flat fields
Primary triad
Form from French Post-War Visual-Gag Poster: Stylised figuration
Distortion & exaggeration
Composition from Natural Wine Label Art: Isolated object
Single focal point
Surface from Natural Wine Label Art

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · French Post-War Visual-Gag Poster

Yay!

Londrina Solid; French Post-War Visual-Gag Poster used Brand name painted by the artist into the picture, often in bold sans capitals on the product itself and Roman capitals over a lowercase italic line, lettered on the product

Text · Natural Wine Label Art

The labels of the natural (low-intervention) wine scene, which grew from Beaujolais into a worldwide network of small growers, bars and importers. Where the classic label ranks château, appellation and vintage in formal type around a crest or an engraved estate, these give the front to one hand-made picture: a cartoon animal, a crayon or child's drawing, a doodle or a line portrait, with the cuvée name scrawled by hand and the place played down. Each cuvée often gets its own picture, drawn by the grower, their children, friends or a studio that keeps the naive hand.

Caveat; Natural Wine Label Art used Hand-scrawled cuvée names in felt pen, crayon or pencil, written by the same hand as the picture and Cartoonist's hand-lettering drawn into the scene, as in Michel Tolmer's comics and drawings for the French vin naturel scene

The colours

The ground and leading colours come from French Post-War Visual-Gag Poster, with a counter-accent from Natural Wine Label Art. The ink reads on the ground at 4.5:1 or more.

French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) Natural Wine Label Art

#f3eee2 ground · 36%
#1b1b1b ink · 14%
#d8291f accent · 18%
#f08a3c accent · 14%
#f3c63a accent · 10%
#3f6db3 accent · 8%

As CSS

:root {
  --ground: #f3eee2;
  --ink: #1b1b1b;
  --accent-1: #d8291f;
  --accent-2: #f08a3c;
  --accent-3: #f3c63a;
  --accent-4: #3f6db3;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Caveat", cursive;
}

Use it with care

French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan): Savignac, Villemot, Morvan and Carlu are in copyright (Adagp, Paris), and some of their images are still brand property: Savignac's Bic boy is part of the BIC logo, and Orangina reissued Villemot's zest parasol on its bottles in 2011. Invent your own gag for your own product rather than redrawing the Monsavon cow, the Maggi ox or the Bic boy, do not prompt an image model for a named affichiste's hand, and never present a generated image as a vintage affiche.

Natural Wine Label Art: Gut Oggau's family of faces, Jaime Hayón's drawings for it, Jauma's Tikka the Cosmic Cat and Michel Tolmer's characters are owned artwork: invent your own character, do not prompt an image model for a named illustrator's hand, and never present a generated image as a real grower's label. 'Natural' has no legal definition for wine, and French rules even forbid tying the words 'nature' or 'naturel' directly to 'vin'; the Vin Méthode Nature logo is a private mark for growers who sign its charter (validated by the DGCCRF in March 2020), so do not put it on a design for a wine that is not certified. Keeping the legal mentions quiet must not mean leaving out the label's mandatory particulars.

The two styles

A stylised woman with short black hair sits with her knees raised, wearing a blue swimsuit and holding a yellow drink with a red-and-white striped straw. Above her, large hand-painted letters read “SOLEILADE,” with the yellow O surrounded by sun rays on a cream background.

1948–1979 · Western Europe French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan) The humorous street poster of post-war Paris, which took off in 1949 when Raymond Savignac and Bernard Villemot showed their rejected projects together and Savignac's Monsavon cow, its udder filling a bar of soap, went up on the walls. With Hervé Morvan they reduced each advertisement to one cartoon gag whose punchline is the product: a stylised figure brushed in a few bright colours on a plain ground, the brand name drawn into the picture and almost no other copy, printed as large colour lithographs until agency photography pushed it aside in the 1970s.

A smiling pink bunch of grapes with cartoon eyes, outstretched arms and walking legs sits beneath blue hand-painted lettering reading “Joli Raisin.” A large green leaf and curling vine top the bunch against a cream background.

2007–present · Western Europe, Southern Europe, Central Europe, Global / networked Natural Wine Label Art The labels of the natural (low-intervention) wine scene, which grew from Beaujolais into a worldwide network of small growers, bars and importers. Where the classic label ranks château, appellation and vintage in formal type around a crest or an engraved estate, these give the front to one hand-made picture: a cartoon animal, a crayon or child's drawing, a doodle or a line portrait, with the cuvée name scrawled by hand and the place played down. Each cuvée often gets its own picture, drawn by the grower, their children, friends or a studio that keeps the naive hand.

More combinations

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