Stylogeny combining CalArts Style × UPA

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Style combination · Contrasts

CalArts Style × UPA

Mid-century angular, graphic stylisation against soft rounded forms; mixing them gives a more designed, less generic look.

From the research on CalArts Style (Rounded Cartoon Character Design)

Mix them and make something CalArts Style UPA

WowCalArts Style × UPA2010 · 1944
A sample layout drawn from the recipe: shapes from CalArts Style, their arrangement from UPA, the finish from UPA. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

CalArts Style (Rounded Cartoon Character Design) UPA & Cartoon Modern

Type from UPA
Colour from CalArts Style
Form from CalArts Style
Composition from UPA
Surface from UPA

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · UPA

Wow

Londrina Solid, standing in for Playful hand-drawn cartoon lettering (the hand lettering of mid-century American advertising, after 1920s and 1930s comics and newspaper cartoons, which animation title designers set apart as a design element; carried on by Phil Norman's titles and credits for UPA in the early 1960s)

Text · CalArts Style

A pejorative, disputed label for the rounded character design of 2010s American TV animation: big heads, dot or sliver eyes, thin limbs, soft uniform outlines and flat candy colours. Renzetti calls it meaningless name-calling; Muto calls it oversimplifying and vague. It lumps very different shows together and is partly a fan-culture proxy. Visual traits are an editorial synthesis, not from the cited article.

Nunito; CalArts Style used Hand-drawn show-title lettering and Rounded sans-serifs

03

The colours

The ground and leading colours come from CalArts Style, with a counter-accent from UPA. The ink reads on the ground at 4.5:1 or more.

CalArts Style (Rounded Cartoon Character Design) UPA & Cartoon Modern

  • #fdf3e1 ground · 36%
  • #2b2a3a ink · 14%
  • #ffd35c accent · 18%
  • #d8a32b accent · 14%
  • #7aa7f0 accent · 10%
  • #d6482c accent · 8%

As CSS

:root {
  --ground: #fdf3e1;
  --ink: #2b2a3a;
  --accent-1: #ffd35c;
  --accent-2: #d8a32b;
  --accent-3: #7aa7f0;
  --accent-4: #d6482c;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Nunito", sans-serif;
}

Use it with care

UPA & Cartoon Modern: Mr. Magoo and Gerald McBoing-Boing are still licensed characters, and the films are not free to copy. Borrow the method (a flat field, a caricature, colour slipping off the line), never the characters, and do not present new work as a UPA film. Leave out the Asian caricature of Magoo's houseboy Charlie, which was dropped in the late 1960s, and gags that mock disability: blind and low-vision groups, including the National Federation of the Blind, protested the 1997 Magoo film.

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More combinations

With CalArts Style

With UPA

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